Getting anyone to buy anything requires a single important factor: “desire”. But before you get to desire, you have to overcome the greatest hurdle of this age: getting the attention of your prospects.
Why is this a hurdle? you ask.
Well, take into consideration the amount of information bombarding a regular person on a daily basis, both wanted and unwanted. If that person were a business owner, then this would further increase because a.) her/his business contact details would need to be public, and b.) business to business marketers and customers would gladly use those contact details. If this business owner was one of your prospects, how in the world would you get their attention, enough for them to spare you a moment and listen to your offer?
The best way to get the attention of your prospective Malaysian business leads is to mention them by name!This may sound simple but it is more effective.
