In B2B, big data science is talked about a lot, but there remains a lack of understanding of what the job actually is and, more importantly, what it can achieve.
We interviewed four data scientists to discover their reasons for entering this highly competitive field.
“Having decided I didn’t want to go into academia, I took a role as an analyst in the advertising sales team at Google. It was there I was first introduced to the world of online marketing and then moved to work with the rich, unique data at LinkedIn Marketing Solutions.”
