I want you to dig out your crown, grab your scepter and drape yourself in a luxurious jewel encrusted cloak. Excellent, now you are officially a King or Queen what would you change to make your job in marketing easier or more interesting?
Marketing teams are busy. And that means they rarely get chance to stop and assess to see if things could be done differently.
But if you were to step back and assess how well equipped your team is, what would you change? What are the main problems? Skills shortages? Internal culture barriers? Need an extra hour in the day?
What would you change if you were King or Queen for a day? A selection of answers will be selected to go in the February issue of B2B Marketing.
