We sat down with Sylvia Jensen, director of EMEA marketing at Oracle Marketing Cloud, to find out what people your marketing department needs:
SEO specialist
This person is the company’s optimisation specialist. They know the ins and outs of the web and can provide the insights necessary to get the traffic that can generate leads.
Community manager
This individual is vital because they can see in real-time how customers are reacting to products. However, it doesn’t start and end with managing the brand’s social media networks. It’s about building a real community of customers and internal thought leaders.
Storyteller
There’s increasing pressure on teams to produce more quality content. It’s vital this individual is a top-class writer as well as being curious and creative. Content needs to be different and timely to stand out from the pack
Data scientist
This person is the backbone of any modern marketing team. Their role is to ensure the quality of data and that it’s being utilised to the best of your organisation’s ability. Marketing technology experience is a must.
Graphic designer
Teams need someone who can turn their words into visually engaging messages. People are presented with hundreds of images and articles and aren’t going to spend time on your message unless they are drawn in and this is usually visually first.
