The B2B Marketing’s annual conference took place on 5 November 2014 and discussed emotional engagement in B2B. Here’s the social breakdown of the day:
B2B Marketing
The B2B Marketing’s annual conference took place on 5 November 2014 and discussed emotional engagement in B2B. Here’s the social breakdown of the day:
In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for business growth and long-term success. But what exactly
Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time experimenting and
When it comes to digital communication, businesses are constantly searching for tools that improve customer engagement and drive results. Rich Communication Services (RCS) is an enhanced messaging protocol designed to replace SMS by offering richer
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.