What’s the difference between a writer and a communicator?

Andy Owen is one of the most skilled copywriters I know.  He’s been in the game a long time and this is a short extract from his current “CopyCat” monthly newsletter.

What a great insight.

Personally i can see this as being a useful test for any copy you use for clients.  What is the message the reader receives?  How would you react to the message being communicated?  And what action follows from those two things?

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