If you were lucky enough to be one of the 1000+ bright sparks at Ignite 2017 – B2B Marketing’s annual B2B festival in the Business Design Centre on June 22nd – you’ll have seen myself and the White Collar Videos team filming as the official Video Partner for the event.
Our big competition
We ran a competition on the day, inviting marketers to pitch an idea for a video to promote their brand – the winning pitch bagging a day of filming and two days of post- production with our crew, to bring their idea to the screen.
I’d like to say a huge personal thank you to everyone who entered the competition. We had a terrific response and heard lots of smart pitches from fired-up marketers, any one of which could have won.
The winning pitch
The thing that swayed us towards the winner was the strategy behind their pitch, inspired by some of the cool stuff they learned from Doug Kessler’s closing keynote speech on the day.
This summed what the whole event was about – learnings which are immediately actionable for your business. Watch the video below to see the winning pitch, and some of our Ignite 2017 highlights!
Thanks to all our amazing clients who came to support us, our brilliant partners at B2B Marketing and our fellow sponsors who took the time to speak to us on camera and give us great feedback on the event.
