Despite the fact that we are living in the most technologically advanced time in our existence when it comes to business, the roots of trade and commerce come from the simple premise of showing your wares to prospective customers and trying to get them to buy them – which ultimately is still an effective B2B marketing strategy.
This doesn’t mean we need to completely ditch our tech-based business styles, that would be foolish; but there is something to be said for taking a leaf from the traditional methods of retail and simply showing prospective customers what you have to offer – and a great way to do so is to set up a stand at a Business-to-Business (B2B) conference.
A B2B conference can allow you to exhibit what you have to offer to other businesses and potential clients which can bring you the following benefits:
Opens you Up to More Markets
The most immediate benefit you can get is that you open yourself up to a huge variety of markets that may otherwise have been unavailable to you. You may find yourself selling to anything from regional and more niche companies, to large scale international ones, the best part is the choice is yours.
You Can Leave a Physical Impression
While you can argue that technology brings us a lot of business, it can often lead to breakdowns in communication – after all an email isn’t as expressive or as clear as a conversation. At a B2B conference you will be face to face with customers and businesses and can directly demonstrate how amazing your products are and be able to deal with any enquiries without the fear of anything being miscommunicated. What’s more, you can hand out flyers, business cards and a whole manner of promotional materials for people to take away. If the conference is in the South of England, companies like corporate caterers DeWintons may even be on hand to lay on refreshments, so you don’t have to network on an empty stomach.
You Can Find New Partners
You can find a wealth of different businesses under one roof, and you may find it’s not just about what you can sell but what you can invest in; there may be another business that you could work with to mutually improve your personal operations.
So, for one upfront payment that guarantees you a stall and advertisement space, you could find one day’s work gains you a huge amount of new business at a B2B conference.
