I expect you all just got the email from Reid Hoffman congratulating himself on recruiting 1 million members to Linked In.
Lovely.
…
I expect you all just got the email from Reid Hoffman congratulating himself on recruiting 1 million members to Linked In.
Lovely.
Except he failed in two significant ways
The email was not transactional, it was marketing. So the CAN-SPAM law applies. It requires, amongst other things
• Physical contact data for your organization.
• Unsubscribe instructions.
Seems incredible that a major online player messed up like this.
But the main thing Linked In did wrong is to miss out on sending us all a unique ‘thank you’.
They could have offered a heap of free upgrades to their paid-for solution, could have done some affiliate deals, or just made a beautiful creative web page full of good advice for using their app for business.
I wish I could work for this company. We’d lift their marketing horizons.
What would you do?
