Why are SMEs resistant to big brands’ advertising and marketing? In a nutshell, because they balk at material that reads like a corporate messaging playbook. Material that reads like it’s meant for someone else. For someone with wildly different needs. For anyone but them.
Think about the marketing you’ve produced for SMEs. Is it grounded in a deep understanding of how small businesses operate, what they’re up against, and what will make their lives easier?
In this month’s Think Small we explore what brands can do differently to connect with small businesses.
In our Small Business of the Month video we meet Harry Fry, who discusses the importance of long-term thinking.
The 3 ways brands can play a big part in the small business hub highlights the importance of networking to SMEs and how brands can get involved.
Rebirth of a salesperson – why it ain’t all about digital looks at how a clued-up sales rep complements a buyer’s online research – and can be the clincher in getting a sale over the line.
The importance of brand for SMEs covers the value of brand to in marketing to SMEs.
And Turning your best SME customers into your best sales people explores the power of advocacy in your campaigns.
