The first-ever winners of B2B Marketing’s Martech Awards have been revealed.
Stein IAS who led in the nominations stage went home with the most awards. The B2B agency was victorious in three categories including ‘Martech team of the year’ with Nuix, ‘Best use of demand generation’ with HSBC and ‘Martech visionary of the year’ – won by Marc Keating chief innovation officer of Stein IAS.
Also on the evening, which followed Get Stacked – The B2B Marketing Technology Conference, Marketo was named best marketing automation vendor, while Kulea.ma took home the prize for emerging vendor of year.
Client-side companies also saw success on the night
Iron Mountain was recognised for its use of martech at live events, while O2 was declared a winner for its martech transformation over the past 12 months.
Client-side marketers also received individual awards. Marco Maccio, head of digital marketing at Marshalls. was named ‘Inhouse marketing technologist of the year’. Christine Aletras, associate marketing manager, B2B at WW Health Solutions was also highly commended in the industry.
Joel Harrison, editor-in-chief at B2B Marketing who hosted the ceremony, congratulated all those nominated.
“This is the first year the Martech Awards has taken place and we have been delighted with the standard of entrants,” he said. “B2B martech is expanding so quickly, it was only right we shone a light on those at the top of their game in this fast-paced and challenging industry. Congratulations to all those that have been recognised by the judges.”
The full list of winners
Martech vendor of the year
- Winner: Onalytica
- Highly commended: ON24 by Chap Public Relations
Emerging vendor of the year
- Winner: Kulea.ma
ABM tech vendor of the year
- Winner: Demandbase
- Highly commended: Agent3
Marketing automation vendor of the year
- Winner: Marketo (an Adobe company) by Octopus Group
- Highly commended: Force24
Inhouse marketing technologist of the year
- Winner: Marco Maccio, head of digital marketing, Marshalls
- Highly commended: Christine Aletras, associate marketing manager, B2B, WW Health Solutions
Martech team of the year
- Winner: Nuix by Stein IAS
- Highly commended: Trelleborg by Stein IAS
Martech agency of the year
- Winner: JTF Marketing
Martech consultancy or integrator of the year
- Winner: CleverTouch
- Highly commended: Stein IAS
Martech visionary of the year
- Winner: Marc Keating, chief innovation officer, Stein IAS
- Highly commended: Richard Hepworth, business unit president, Trelleborg
Best use of marketing automation
- Winner: TMF by Really B2B
- Highly commended: Trelleborg by Stein IAS
Best use of martech for ABM
- Winner: Digital River by Agent3
Best use of martech for demand generation
- Winner: HSBC by Stein IAS
- Highly commended: Redstor by Really B2B
Best use of martech for employee engagement
- Winner: Baker Tilly International by Brandworkz
Best use of martech for live events
- Winner: Iron Mountain
- Highly commended: Akkroo
Martech transformation/acceleration project year
- Winner: O2
