B2B Marketing
WPP Digital has acquired a majority stake in marketing technology group Acceleration.
The deal sees WPP take control of Acceleration Holdings Group in Guernsey and Acceleration eMarketing in South Africa.
This continues WPP’s recent focus on acquiring digital properties, as it seeks to increase the percentage of its profit derived from digital platforms.
Authenticity. The big dream for B2B brands that want to be seen, believed, maybe even a little loved. It’s an ambitious ask though – especially in a sector where brands dare not show their face
The canals of Amsterdam provided the backdrop for a gathering unlike any other this spring. On 3 April, over 200 B2B marketers and sales professionals from across Europe came together for the very first European
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
