Writing a cold email that gets response

Yes, seriously, don’t.  I know this sounds counter-intuitive, but trust me, I’m going to show you an insider’s trick.

Start with offering something for the recipient.

Take a read of this example from Chris Hines.

Cold Email text example

Do you see how Chris leaves you in no doubt about what he wants (it’s in the P.S.) but because he starts by offering me something I would value, when I get to reading the last lines my frame of mind is set to take up his offer.

The Principle of Reciprocity is a fundamental human value found in most societies, Chris uses this because he offers me a service (introducing me to his contacts) first knowing that when I get to reading the PS I will interpret it as a reciprocal requirement to complement his offer of service.

Cleverly written.

Now, can you use this in your business?

Related content

Thought leadership is widely recognised as a powerful (if complex!) tool to differentiate your B2B brand and engage audiences. But its deployment has typically been focused at top or mid-funnel, and opportunities to leverage its

Access full article

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.