Small business and tech platform Xero has launched a global brand campaign video highlighting how business owners can simplify finances using its accounting software.
The campaign takes a humourous approach by showing the various extremes small business owners will go to. The 15 to 30 second video series highlights Xero’s capabilities such as utilising quick invoicing, simplifying paperwork and making tax filing easier.
About the campaign
The strategy, creative and media was created by the in-house team at Xero. Eight Films were engaged for video production and Steve Boniface for stills. The integrated campaign is running across digital, TV, print, outdoor, podcast networks and radio. The campaign has launched across the UK, Australia, New Zealand, the US, Canada, New Zealand with South Africa and Asia to come.
James Kyd, executive general manager in marketing, said: “Xero is more than just software for accountants. It solves real business problems for everyday businesses in a beautiful way. While we frequently like to show our real customers and celebrate the small business economy, we want to highlight the advantages of embracing technology and the significant benefits it delivers to small businesses.”
