Small businesses who advertise through Yell’s online netReach product will now find their adverts appearing on social media site Facebook as part of Yell’s strategy to be “the best provider of marketing solutions for SMEs in the UK”.
NetReach already uses a network of approximately 70 partner sites to deliver adverts. Facebook is the first social site to be included in the netReach network, which currently includes national and regional newspaper groups, property and travel sites. The integration offers the chance for SME advertisers to further expand their reach to a platform with a UK audience of 26 million users, over 50 per cent of whom access their account on any given day.
Phillip Snalune, new media business services director at Yell in the UK, said: “Social networking is a hugely important and rapidly growing part of internet usage. By integrating with Facebook, this provides a very exciting, new dimension to our support for small businesses, giving them access to target customers through a dynamic channel other than search.”
As with all Facebook ads, small businesses will be able to target their advertising to relevant audiences by displaying their business and services when keywords match those in the profile of a Facebook user. Targeting can also be done by location, age and other demographics to ensure optimum results.
