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TEMPLATE: Email marketing strategy

Use this template to develop an email marketing strategy that will produce tangible results 


Email marketing remains one of the most important channels for B2B marketers, but it can be extremely difficult to reach prospects with clogged inboxes. Having said this, it is a highly measurable marketing tool, so it is worth investing in. This template will help you put together a comprehensive email marketing strategy.

 "How will you ensure your email template design addresses key best practice issues?"

A look inside

1 – Email service provider (ESP)

2 – Preferences and unsubscribes

3 – Automation 

4 – Reporting