Email marketing remains one of the most important channels for B2B marketers, but it can be extremely difficult to reach prospects with clogged inboxes. Having said this, it is a highly measurable marketing tool, so it is worth investing in. This template will help you put together a comprehensive email marketing strategy.
"How will you ensure your email template design addresses key best practice issues?"
A look inside
1 – Email service provider (ESP)
2 – Preferences and unsubscribes
3 – Automation
4 – Reporting