AGENCY NEWS: Top B2B marcomms agencies revealed

The UK’s top B2B marcomms agency is IAS B2B Marketing, according to the annual agency survey from B2B Marketing.


Coming in second and third are MRM London and the Reading Room respectively. B2B marcomms agencies are reporting an average annual gross income figure of 18 per cent, a large increase in comparison to last year’s three per cent.

Topping the international league table is Gyro, while Earnest is crowned as the fastest growing UK B2B agency.

Commenting on the results, Joel Harrison, editor at B2B Marketing said, "There may be further grief and tough times ahead for all business functions, not least marketing. But the good news is the B2B marketers have undergone a digital revolution, often fundamentally transforming themselves in the process, and are now fitter, leaner, more focused and better able to tackle the impending challenges and obstacles."

For the first time the survey is the basis of a benchmarking report in association with Circle Research, The Marcomms Agencies Benchmarking Report is due to be released late October.

The top 40 UK B2B agencies:

1. IAS B2B Marketing
2. MRM London
3. Reading Room
4. Gravity
5. Rufus Leonard
6. Volume
7. Tangent Snowball
8. Second2
9. The Marketing Practice
10. DNX
11. Kingpin Group
12. Mason Zimbler
13. BDB
14. Marketing Options International
15. Ledger Bennett
16. Base One
17. Wyatt International
18. DirectionGroup
19. MGA
20. McDonald Butler
21. CIB Communications
22. Bourne
23. Technical Associates Group
24. Omobono
25. Proctor & Stevenson
26. The Crocodile Integrated Marketing
27. Coast Digital
28. DesignUK
29. Jellybean
30. Fox Parrack Singapour
31. eMarket2
32. Napier Partnership
33. Coalface Marketing
34. 438 Marketing
35. Earnest
36. Marketecture
37. Axongarside
38. Asabell
39. Fieldworks Marketing
40. ReallyB2B

Download the UK B2B Agency League Table now

Read our editor's blog about this year's league table