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B2B Agencies Benchmarking Report 2017

B2B Marketing's definitive run-down of the leading B2B marcomms and PR agencies in 2017. Find out which agencies are at the pinnacle of the industry today.


In the 12th edition of our B2B Agencies Benchmarking Report, we reveal the definitive rankings of the UK's top 75 B2B marcomms agencies, as well as the sector's top 40 global agencies, its fastest-growing agencies and leading PR agencies. 

The report also contains exclusive research and insights into the state of the B2B agency landscape, including the impact of Brexit on growth, outlook for the future, and the industry's biggest trends. 

Finally, the report also includes thought leadership from our agency partners, who comment on issues ranging from real-time marketing to measurement and ROI in PR. This is followed by their details, including sector specialisms and awards wins.

This report will help you: 

  • Select the best partner for your business – whether you're seeking a small specialist shop or a large full-service agency.
  • Benchmark the performance of B2B agencies – with league tables that list recent UK and global gross income figures, percentage of B2B work and headcount.
  • Plan for the future – detailed research will allow you to evaluate key trends in agency activity.
  • Assess the B2B marketing landscape – find out about the changing nature of B2B marketing, including whether Brexit has had an impact on the industry. 

This report was produced in partnership with Circle Research, the B2B market research specialist.

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"The report is an indispensable resource for B2B marketers from all industries who are looking to evaluate and appoint agencies"

A look inside



1 – League tables

2 – Current trends in agency activity

3 – Comment: Marcomms agencies 

4 – Comment: PR agencies 

5 – Marcomms agencies in detail

6 – PR agencies in detail 

Comment: Circle Research