Leaders roundtable: Numbers speak louder than words

Download the summary of our April 2017 roundtable

Overview

United Kingdom

All B2B marketers know that without metrics upon which to measure your performance, it’s very difficult to navigate marketing into a truly successful position. You need to know which define success, which diagnose failures and which aren’t worth chasing. However, as a Leader, your own metrics aren’t enough. Phil Jones, UK MD of Brother, said that a key hygiene factor for earning the trust and respect of it C-suite members in other departments is to “be on the wider numbers”, and to have an intimate knowledge of the overall company performance. So you need to understand their position these, and therefore the wider context of your departmental metrics within the business. We got the B2B Leaders together and talk about how we become masters of the numbers, so that they don’t take over your marketing department.

A look inside