MARKETING AREAS

ABM & Demand Generation

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

Content, Creative & Campaigns

Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Customer Experience

Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights

Data and Insights

How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.

Marketing Operations and Technology (MarTech)

Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.

People, Teams and Skills

Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.

Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

ABM & demand generation, Content, Creative & Campaigns

How to Develop a Scalable 1:Many ABM Strategy

Brand

Five Steps to Building a Brand Business Case

Channel partnership

Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing

Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

Customer experience [CX]

What is customer knowledge sharing and why is it important?

Content, Creative & Campaigns, Data and Insights

How to Build a Data Strategy in Four Steps

Marketing operations and technology [MarTech]

Martech Vendor Spotlight Report 2024 for Account-Based Marketing

People, Teams and Skills

2024 Propolis Community Sprint Report – Commercial Marketer

Content, Creative & Campaigns, Strategy and Evolution

Creating a Value-Added Marketing Strategy

Marketing Area »

Trainings

Training

Upskill your core B2B marketing competencies through our case study rich, outcome led training courses, all directed by industry-leading trainers with real-world experience.

Trainings

ABM Essentials Training – ABM Conference

Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.

Deal-Based Marketing Training

This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win.

ABM Certification for Agencies

The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns.

Emerging Marketing Leaders

This programme is designed to complement your existing expertise in marketing with the skills, competences and behaviours you will need to become a marketing leader.

AI Writing Fundamentals

Discover how AI writing can multiply the unique human value of your B2B marketing content, in this workshop led by B2B copywriting expert David McGuire. Focusing on key fundamentals, you’ll find use cases, spot pitfalls,

Data-Driven Marketing Essentials

Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your business? Learn how to analyse and

Deal-Based Marketing

This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win.

ABM Certification for Agencies

The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns.

B2B Content Marketing

Does your B2B Content Marketing marketing strategy need a content reboot? We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals.

Trending Reports, Benchmarks And Models

Leveraging AI Tools to Enhance Marketing Campaigns

A Game-Changer for Modern Marketers!

Bridging Marketing and HR: Building an irresistible employer brand through social media advocacy.

This guide will provide Marketing and HR leaders with actionable steps to collaborate on building a strong employer brand using social media, employee advocacy programs, and referral-based hiring. This process effectively demonstrates how to use

Why leads aren’t everything and you need to align your content with self-serve buyer journeys

This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but

Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of sales for fresh opportunities. But there are a unique set of challenges and

Future-ready: How to adapt to fading cookies

In today’s rapidly evolving digital landscape, B2B marketers are facing the monumental shift away from third-party cookies, and this report provides essential insights to help navigate this transition successfully.

Financial Services Marketing in 2024: Adapting to Declining Budgets

How are B2B marketers working in financial Services responding to tighter budgets in 2024?

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Bespoke Training and Advisory Services

We offer bespoke training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.

Contact us to book your discovery call and find out how B2B Marketing’s bespoke training and advisory services can upskill your team.

Alternatively contact us on:

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

Training

Trainings

Trending Reports, Benchmarks And Models

B2B strategies. B2B skills. B2B growth.

Bespoke Training and Advisory Services

US Office

Europe Office

B2B strategies. B2B skills. B2B growth.