MARKETING AREAS

ABM & Demand Generation

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

Brand

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.

Channel Partnership

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.

Content, Creative & Campaigns

Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

Customer Experience

Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights

Data and Insights

How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.

Marketing Operations and Technology (MarTech)

Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.

People, Teams and Skills

Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.

Strategy and Evolution

Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.

B2B Events and Awards

Year-round events dedicated to informing, inspiring and connecting B2B marketers.

Propolis Marketing Leaders Series

From the margins to the core: Building marketers’ influence at the top table

The Propolis Marketing Leaders Series will bring senior-level US B2B marketers together across a series of virtual panels and presentations to explore the five key skills needed to become commercial revenue drivers and escape the margins of strategic planning.

Martechopia

Harness the evolution of technology to drive marketing performance

Learn how to use tech and AI to leverage powerful data insights, enable effective collaboration, exploit the latest digital routes to market, and ultimately drive growth.

B2B Ignite

Inspiration, innovation and intelligence for marketing-fuelled growth

Get inspired by the very latest innovation and intelligence from experts who are forging the way ahead in B2B, and be empowered to use marketing to fuel business growth.

Propolis Leaders Forum

Discover powerful new insights for effective marketing leadership

Gain new perspectives from within and beyond the marketing function, designed to help you position marketing as a growth driver, foster strong, professional relationships within the C-Suite, and ultimately succeed as a marketing leader.

Elevation Awards

Recognizing excellence in US B2B marketing

The Elevation Awards celebrate excellence in US B2B marketing. They recognize those who are setting new standards, raising the bar, and showing the world that B2B marketing can be just as – if not more – creative and innovative than B2C.

The Global ABM Conference

Extraordinary times need extraordinary thinking

Be in the room with 500+ of the world’s leading account-based marketers, from companies of every size. Hearing no-holds-barred case studies; learning what worked, and what didn’t.