One of the most important of these skills is analytical thinking: the ability to interpret data and make commercially minded decisions.
The B2B Marketing Awards 2025 are just around the corner. The increasingly relevant Most Commercially Successful Campaign category highlights programs that deliver measurable business impact. These campaigns go beyond creative ideas: they turn insight, strategy
B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter most: revenue, growth, and measurable
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.