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Trending Reports, Benchmarks, and Models
If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from the 2024
B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with executional precision, this year’s winners didn’t just
As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives
The Propolis Leaders Forum is B2B Marketing’s most exclusive sponsorship opportunity, offering unparalleled access to a highly engaged audience of over 70 senior B2B marketing leaders across the UK and US. As a sponsor, you
Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B marketers are doing differently. Drawing from
In today’s marketing climate, AI is constantly evolving. After all, we’ve come a long way since the early days of ChatGPT. However, with so many AI marketing tools on offer now, it can be difficult
Are you ready for the future? This whitepaper, sponsored by FunnelFuel, is your essential guide to dominating B2B digital advertising in a privacy-first world. Packed with expert insights from leaders at Nasdaq, Palo Alto Networks
What Do Award-Winning B2B Marketing Teams Have in Common? Discover what sets top-performing B2B marketing teams apart in our exclusive 2024 B2B Marketing Awards Analysis. This must-read report dives into the core traits of award-winning
Struggling to navigate the complexities of B2B tech marketing? Download our expert guide – Marketing B2B Technology: 6 Tips for Overcoming Common Challenges – to unlock actionable insights from industry leaders. Learn how to craft
Trending Podcasts
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Trending Case Studies
Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped the fintech challenger bank break through
It’s no secret that the hospitality industry suffered during Covid-19. With the sector taking a huge hit, B2B marketing agency, Omne, teamed up with McCain Foods to deliver an exceptional street food focused campaign. In fact, Omne scooped
Every year, the B2B Marketing Awards see some brilliant campaigns take home the win, and one of the most competitive categories? ‘Best channel marketing initiative’. In 2023, Revere scooped up the Gold for its holistic
Every year, the B2B Marketing Awards showcase the best of the best in the industry. And as the B2B world evolves, so do the awards. Last year, new categories were introduced to emulate the ever-changing
According to our Propolis Community Index, marketing leaders are spending 48% more on branding activities compared to last year. So it comes as no surprise that at our 2023 B2B Marketing Awards, we saw some incredible
Sharper won Gold at the B2B Marketing Awards for their work with Proact and NetApp in the IT solutions space. In this case study, you’ll learn the secrets behind how Sharper to find out how
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how they achieved success and how you can too. Shift happens. The past few
Winning Gold Quarry’s ABM customer engagement case study: Learn how Winning Gold Quarry used ABM to increase customer engagement and drive ROI. Read the case study to find out more.
Trending Webinars
Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation Leading from the frontlines: Marketing-driven commercial growth in the
Speakers: Joanna Moss, Marketing Director and Top Accounts & ABM, Salesforce Bev Burgess, Co-founder and Chief Executive, Inflexion Group Rhiannon Blackwell, ABM Leader, Global Marketing at PwC Dorothea Gosling, Executive Consultant, Inflexion Group About this
Presented by: Sam Zalesky, Manager, Propolis from B2B Marketing About this webinar: With growing concern around polarisation and political instability at home, and regional conflicts fundamentally reshaping supply chains and global trade, marketers need to
Presented by: Laura Patterson, Propolis Growth Strategy & Accountability Expert, B2B Marketing About this webinar: In times of political and economic uncertainty, volatile market dynamics, and downward budget pressures the need to demonstrate the value
Tech giants like Google are encouraging advertisers to put AI to work for creative – but what does that look like in practice? In this practical fireside, Google’s Bethany Poole and Redwood BBDO’s Lauren Priestley
In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years, influencer marketing has emerged as a powerful tool to bridge
Digital experience platforms are increasingly becoming important in B2B marketing. They allow marketers to create exceptional and engaging experiences in order to stand out. However, with so many vendors in the market, how can B2B
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Trending Articles
Imagine spending an entire month each year simply fixing broken tools. That’s the harsh reality for many B2B CMOs, according to a new study by Intermedia Global (IMG). The report found that senior marketers waste
In today’s B2B marketing climate, getting the whole C-suite on board can be an obstacle, especially when it comes to purchasing decisions. However, when done right, it can lead to marketing proving its place in
Over the past year or so, the conversation around the importance of being a commercial marketer has gained serious momentum, and for good reason. As budgets tighten, buyer expectations rise, and marketing’s role in driving
We all know how powerful content marketing and thought leadership are – after all, research shows that 70% of buyers prefer to learn about a product or service through an article over an advertisement. And
If you haven’t read our latest US Agencies Benchmarking Report, you’ll find a report robust of agency insights, from average gross income and rising stars in the industry to specialist agencies. And one of the
Two decades ago, the pathway to product knowledge invariably led through direct interactions with sales teams. Sales representatives held the keys to information, controlling the flow of product details, pricing, and capabilities. Today, this dynamic
As artificial intelligence continues to transform how businesses operate, its influence on B2B marketing recruitment is both profound and accelerating. No longer a futuristic concept, AI is now embedded in every stage of the hiring
I wanted to combine two interesting topics that today have so much attention in tech companies, social selling and AI. Another reason is that I’ve always had a curiosity on how to do better social
Our US Agencies Benchmarking Report was released just a few weeks ago and it is filled to the brim with interesting insights into the B2B landscape. And if you’re on the hunt to find out
As I sit down with my morning coffee, I follow the same routine I do every day and take 30 minutes to scroll through LinkedIn. It’s a place that’s allowed me to meet some wonderful
Good news! We’ve just launched our 2025 US Agencies Benchmarking Report and we are analyzing the top 10 US B2B marketing agencies, highlighting metrics such as gross income, specialisms, YoY growth and headcount. Every year,
The second meeting of the Mosaic Project, a consortium of marketing technology leaders, took place in London in May 2025. Organised by Clevertouch Consulting and chaired by Professor Rob Angell of University of Stirling, the
‘Only half of marketing works’ I’ve often heard this said in jest as a mis quotation of John Wanamaker’s famous line: “Half the money I spend on advertising is wasted; the trouble is I don’t
No doubt, at some point in the last five years, you will have listened to a podcast, seen a keynote session, or read a report on the topic of changing buyer behaviour. If you haven’t,
When I began my career as a Business Development Representative (BDR), mytoolkit was laughably simple: a plugged-in phone and a stack of directories. My job was to dial through hundreds of listings, hoping to luck