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    B2B Marketing

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    Propolis

    Expert guidance, practical tools and a community of B2B marketers.

    What we offer

    How Propolis helps B2B marketers

    01

    Expert guidance

    For strategic support, an outside perspective and building capability across the team.

    • Expert-led advice and support, virtual and in-person
    • Skills and learning
    • Mentoring and coaching
    Explore expert guidanceSkills & learning

    02

    Community and events

    For peer perspective, shared learning and industry connection.

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    03

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    20+ years

    of B2B marketing intelligence behind every answer

    What we do

    One membership, everything a commercial marketer needs.

    B2B Marketing is the industry's meeting place. We run the events your peers turn out for, create the content and benchmarks that mean something, and give you the spaces and tools you need to excel as a marketer.

    The number one go-to-resource for B2B marketers across the globe

    What's happening in the market

    Latest content

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    Global ABM Conference 2026

    Article

    Global ABM Conference 2026: Turn Customer Value into Growth

    Account-based marketing is no longer the preserve of large enterprises with dedicated teams and substantial budgets. As AI lowers the barriers to execution,…

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    B2B Brand Building

    Article

    B2B Brand Building: Why the Best Marketers Play the Long Game

    B2B brand building has never been more important, and yet it has rarely felt more difficult to justify. Marketing leaders are under pressure to prove their v…

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    B2B Referral Programs

    Podcast

    Do referral programs really work in B2B marketing? With Referral Factory

    Referral marketing is often associated with consumer brands, but in B2B it can be a practical way to build trust, shorten sales friction, and create a more measurable acquisition channel. In this episode of the B2B Marketing Podcast, Kavita Singh speaks with Kirsty Sharman, CEO and Founder of Referral Factory, about how to build a B2B referral program that fits complex buying journeys and company policies.

    Read →

    MARKETING STRATEGY THAT WON'T melt WHEN THE HEAT'S ON

    Make scrutiny-proof decisions that deliver real commercial impact with B2B insights made of stronger stuff.

    A woman melting into her office chair beside a colleague — Propolis AI from B2B Marketing
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    Upcoming events

    Upcoming events

    Conferences and awards are ticketed, and anyone can buy a place. Webinars, roundtables and regional community events are free for Propolis members — and membership is free to join.

    See all events →

    Nov 11 - Nov 12, 2026 @ 2:00 PM to 5:00 PM BST on both days

    AI Writing Fundamentals

    Discover how AI writing can amplify the unique human value of your B2B marketing content. Focusing on key fundamentals, you’ll find use cases, spot pitfalls, and gain a clear structure for reviewing AI-generated text.

    RSVP to event →
    Webinar

    Nov 12, 2026 @ 3:00 PM GMT

    If AI Works So Well, Why Don't We Trust It With Revenue?

    While AI excels in content creation and marketing operations, new research from Convertr and B2B Marketing reveals a growing trust gap when AI gets close to revenue.

    Register Now →
    Webinar

    Nov 19, 2026 @ 3:00 PM GMT

    Inside the B2B Marketing Awards Judging Process: What It Really Takes to Win

    Join expert judges Toni Allen, Sue-Ann Prentice and Michael Barber to find out what it really takes to win a B2B Marketing Award.

    Register Now →

    25 November 2026 | London, UK

    B2B Marketing Awards

    Power Players: For The Minds That Move Markets

    The gold standard for recognising the very best in B2B marketing campaigns, teams and talent. The 2026 shortlist is now live! Discover the Power Players who have made the cut. Find out who could take home the crown on 25 November.

    View the Shortlist →

    December 2 - 3, 2026

    Becoming a Commercial Marketer

    Build the skills and confidence to position marketing as a strategic, revenue-driving function.

    Book your place →
    Members only

    Dec 15, 2026 @ 1:30 PM - 5:30PM GMT

    The Gold Standard: What does award-winning B2B marketing look like, and which skills does your team need to deliver it in 2027?

    In-person Members Roundtable and Workshop

    Register →
    Members only

    Dec 16, 2026 @4:00 PM - 5:30 PM GMT

    Virtual - The Gold Standard: What does award-winning B2B marketing look like, and which skills does your team need to deliver it in 2027?

    Members Roundtable and Workshop

    Register →
    WebinarMembers only

    Dec 17, 2026 @ 3:00 PM - 4:00 PM GMT

    Panel: What award-winning marketing looks like in 2027 and the skills you need to deliver it

    Join Panel →

    Feb 03 - Feb 04, 2027 @ 2:00 PM to 5:00 PM GMT on both days

    B2B Copywriting Training

    Write with power and confidence; a B2B copywriting workshop.

    RSVP to event →

    Feb 10 - Feb 11, 2027 @ 2:00 PM to 5:00 PM GMT on both days

    ABM Essentials

    Your essential, practical overview of how ABM works and how to adopt and deliver it successfully.

    RSVP to event →

    February 22 -23, 2027

    Emerging Marketing Leaders Program

    Develop the leadership skills, strategic thinking, and personal confidence to step up and thrive as a marketing leader.

    Book your place →

    Mar 10 - Mar 11, 2027 @ 2:00 PM to 5:00 PM GMT on both days

    Content Marketing Training

    Does your marketing strategy need a content reboot? This course gives you everything you need to know.

    RSVP to event →

    11 March 2027 | Amsterdam

    European ABM Forum

    Building Resilient Growth: How ABM Creates Clarity in Uncertain Times

    The European ABM Forum will explore how leading companies are turning complexity into clarity, and pressure into opportunity, with account-based strategies that deliver growth no matter the market conditions.

    Register your interest →

    Mar 17 - Mar 18, 2027 @ 2:00 PM to 5:00 PM GMT on both days

    B2B Product Marketing Training

    Learn how to create B2B products and services that resonate with your target audience and outshine competitors.

    RSVP to event →

    1 July 2027 | London, UK

    B2B Ignite

    Don't Wait For Brilliance. Generate It.

    B2B Ignite is your espresso shot of real-world marketing perspectives and skills. Expect honest conversations. Live problem-solving. Less listening; more applying what you learned.

    Register Your Interest →

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