A Radical Shift in B2B Marketing Metrics
Equip yourself with the right metrics to make more informed, data-driven decisions
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A Radical Shift in B2B Marketing Metrics
Equip yourself with the right metrics to make more informed, data-driven decisions
Deloitte’s Annabel Rake lifts the lid on how marketers can successfully navigate change and why a ‘good’ CMO is an agile one.
Written by Propolis Expert Karla Wentworth
Technology has become an essential task of marketing operations, as a result, MOps must be proactive in....
Learn how to consistently execute successful marketing campaigns with our best practice templates, tips, and advice.
Ignite USA is where the US B2B marketing industry comes together to make invaluable connections, be inspired by B2B pioneers and game changers, and ensure they are at the top of their game.
The Elevation Awards honour the most innovative, creative, and forward-thinking US marketers and their campaigns.
Ignite London is where the B2B marketing industry comes together to make invaluable connections, be inspired by B2B pioneers and game changers, and ensure they are at the top of their game.
The event where marketers meet and connect to get the ultimate inside track on ABM-powered growth. Take your account based marketing to new heights with our case study rich agenda delivered by our killer line-up of 50+ speakers.
Martechopia is more than just a tech event. It’s designed to equip digital marketers with the tools and intelligence needed to align their people, process and platforms to optimise their campaigns and drive value from their martech stack.
Great B2B marketing depends on a great B2B marketing team – that much is obvious. But with lingering post-Covid uncertainties around working practices and patterns…
Learn more about the upcoming leader’s roundtable and register your interest below.
Wrongly, many tech companies assume the cleverest product wins the greatest market share. This is because how our brains make decisions hasn’t evolved at the same pace as technology…..
Learn more about the upcoming industry roundtable and register your interest below.
Upskill your Core B2B Marketing Competencies
Through our Case Study Rich, Outcome Led Training Courses
Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your business? Learn how to analyse and practically apply your data with Tony Lamb.
This programme is designed to complement your existing expertise in marketing with the skills, competences and behaviours you will need to become a marketing leader.
Does your B2B Content Marketing marketing strategy need a content reboot? We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals.
Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.
Our B2B Storytelling course will teach you how to craft compelling narratives that resonate and relate to your audience to drive business results. Learn how to tap into emotions, build trust, and create a memorable brand image through modern storytelling techniques.
Has your company recognised the importance of these top accounts? Learn how to create and execute best practice ABM plans that accelerate account-based growth with this comprehensive course.
This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win.
This course explains how to build an effective executive engagement programme in seven practical steps, using best practice examples to bring the steps to life and inspire your own engagement strategy.
The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns.
Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.
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