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Trending Reports, Benchmarks, and Models
Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams? Our latest report, created in partnership with Endeavor Business Media, uncovers the reality of marketing’s
Our latest report, “How Leading SaaS Marketers Are Using ABM to Increase Commercial Impact,” offers a deep dive into how top industry players are leveraging Account-Based Marketing (ABM) to drive real business results in 2025.
This exclusive report, “Mastering ABM: Overcoming Key Challenges in Professional Services Marketing,” dives into the industry’s unique challenges and provides actionable insights from leading experts at Capgemini and EY. Discover strategies to:
To say the B2B martech landscape is complicated would be a major understatement. There seems to be an endless sea of marketing vendors to choose from, which isn’t necessarily a bad thing, but it can
AI-driven search technologies are revolutionizing the way businesses engage with their customers. Learn how to harness these innovations to optimize customer experiences, increase conversions, and stay ahead in the competitive B2B landscape. What You’ll Discover
In today’s complex professional services landscape, standing out and driving growth has never been more challenging or more rewarding. From navigating lengthy sales cycles to showcasing your unique value in a competitive marketplace, professional services
This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the most pioneering initiatives that have driven
Trending Podcasts
B2B strategies. B2B skills. B2B growth.
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
Trending Case Studies
Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped the fintech challenger bank break through
It’s no secret that the hospitality industry suffered during Covid-19. With the sector taking a huge hit, B2B marketing agency, Omne, teamed up with McCain Foods to deliver an exceptional street food focused campaign. In fact, Omne scooped
Every year, the B2B Marketing Awards see some brilliant campaigns take home the win, and one of the most competitive categories? ‘Best channel marketing initiative’. In 2023, Revere scooped up the Gold for its holistic
Every year, the B2B Marketing Awards showcase the best of the best in the industry. And as the B2B world evolves, so do the awards. Last year, new categories were introduced to emulate the ever-changing
According to our Propolis Community Index, marketing leaders are spending 48% more on branding activities compared to last year. So it comes as no surprise that at our 2023 B2B Marketing Awards, we saw some incredible
Sharper won Gold at the B2B Marketing Awards for their work with Proact and NetApp in the IT solutions space. In this case study, you’ll learn the secrets behind how Sharper to find out how
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how they achieved success and how you can too. Shift happens. The past few
Winning Gold Quarry’s ABM customer engagement case study: Learn how Winning Gold Quarry used ABM to increase customer engagement and drive ROI. Read the case study to find out more.
Trending Webinars
Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation Leading from the frontlines: Marketing-driven commercial growth in the
Speakers: Joanna Moss, Marketing Director and Top Accounts & ABM, Salesforce Bev Burgess, Co-founder and Chief Executive, Inflexion Group Rhiannon Blackwell, ABM Leader, Global Marketing at PwC Dorothea Gosling, Executive Consultant, Inflexion Group About this
Presented by: Sam Zalesky, Manager, Propolis from B2B Marketing About this webinar: With growing concern around polarisation and political instability at home, and regional conflicts fundamentally reshaping supply chains and global trade, marketers need to
Presented by: Laura Patterson, Propolis Growth Strategy & Accountability Expert, B2B Marketing About this webinar: In times of political and economic uncertainty, volatile market dynamics, and downward budget pressures the need to demonstrate the value
Tech giants like Google are encouraging advertisers to put AI to work for creative – but what does that look like in practice? In this practical fireside, Google’s Bethany Poole and Redwood BBDO’s Lauren Priestley
In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years, influencer marketing has emerged as a powerful tool to bridge
Digital experience platforms are increasingly becoming important in B2B marketing. They allow marketers to create exceptional and engaging experiences in order to stand out. However, with so many vendors in the market, how can B2B
Are you looking to advance your AI journey? Or perhaps you’re in the experimentation phase? Either way, you won’t want to miss this webinar with Gravity Global. Join Josh Okun, Chief Innovation Officer, Gravity Global
Let’s face it; creating quality and engaging events can be challenging. With so many B2B events happening today, standing out has increasingly become more difficult. From clear goal-setting and understanding your audience to creating content
In August 2023, we officially launched the Community Index, a real-time dashboard of B2B marketing metrics for Propolis members. Since then, we’ve collected data on B2B marketing budgets, spend, return, customer acquisition, retention, team structures,
B2B Marketing will be launching its 2024 Global Agencies Benchmarking Report, and to kick things off, Gravity Global and B2B Marketing will be discussing some global trends we’re currently seeing in the marketplace. We’re going
Trending Videos
Trending Events
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- April 3, 2025 I Amsterdam
- Wednesday, April 30th, 2025 | 9-11 AM GMT | In-Person
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- 26 November 2025 | London, UK
Trending Articles
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But
Fostering a truly inclusive business means creating an environment where every individual feels valued, safe, and heard. Hannah Stringer, Marketing Director at Moneypenny, emphasizes the importance of nurturing a culture that celebrates diversity in all
According to a new report by Google, just 40% of senior marketing decision-makers believe that their organisation has a clear marketing effectiveness goal, and just 20% agree on how to actually measure it. In Google’s
B2B marketing is not corporate or – dare I say it – boring anymore. For buyers and marketers alike, the world of B2B has become a buzzing marketplace. Discovery is social first, and decision-making has
The latest research from Turtl, the world’s first Revenue Content Platform, reveals a critical issue in B2B marketing: a widening gap between content production and its measurable impact on revenue. Turtl’s study, which surveyed 500
Each year, we produce our annual UK Agencies Benchmarking Report. This report is the ultimate guide to finding the right B2B marketing agency for your business. It includes: case studies showing what exciting new work
To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started
How to Drive Growth Amid Global Uncertainty Whether it’s due to geopolitical instability, disrupted supply chains or ground-breaking new technology, there’s no denying that the world economy hasn’t exactly been easy to navigate these past
Emanuela Mafteiu, Senior Digital Marketing Manager, Ping Identity How many times have you heard the four dreaded words that hang over every demand generation team: “Do more with less”? Fear not! With the right strategy,
As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise. New regulations around privacy and data have a direct impact on your data strategy and approach to customer engagement. For
In the wake of the release of Edelman’s latest Trust Barometer report, which had worrying implications for trust across society, I’ve been speaking to six leading marketers about the importance and role of trust in
Whether you’re a seasoned marketing manager or just stepping into the field, AI has the potential to optimize your strategy, streamline processes and boost ROI. But how can you harness the power of AI in
Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ has
Trust and primary objectives Building and strengthening trust emerged as a foundational element across B2B thought leadership campaigns, with 65% of entries explicitly citing trust-building as a key objective. This underlying focus on trust manifested