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B2B Marketing delivers expert-led community intelligence, events, training and resources to help marketers realise their potential and maximise business performance.

Taking an Account-based Approach to Optimise your Marketing ROI

Written by Propolis Expert Robert Norum

Find out how ‘full-stack ABM’ will deliver the most effective results and optimise your return on investment in today's challenging market conditions.

Taking an Account-based Approach to Optimise your Marketing ROI

How to Select a Vendor Using an RFP

Bringing technology and tech suppliers into your organisation is unavoidable, but you must be sure you select the right tool for your business and that is best done using an RFP process.

Often a complex and lengthy process, this model shows you the key elements to consider when selecting a vendor.

How to Select a Vendor Using an RFP

Is it Time to Refresh your Brand?

Our best practice videos offers a four-step process to evaluate if your brand needs a refresh or a full overhaul. Watch the brand refresh briefing videos by clicking the link below.

Is it Time to Refresh your Brand?

Creating an Environment for Marketing Team Success - with Antonia Wade, CMO, PwC

Clear vision, curiosity and a close watch on process are key attributes of a high performing marketing leader according to global CMO at PwC Antonia Wade.

Creating an Environment for Marketing Team Success - with Antonia Wade, CMO, PwC

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