Jade Tambini (AKA B2BJade on TikTok) talks about the changing buyer, and what this means for modern B2B marketers, as well as why TikTok might not be worth your time until you’ve got the basics down first.
Powering The Global B2B Marketing Community.
B2B Marketing delivers expert-led community intelligence, events, training and resources to help marketers realise their potential and maximise business performance.
The Propolis Marketing Leaders Series
B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned events B2B Ignite, The Global ABM Conference, and The B2B Marketing Awards, has announced…
Download our Training Course Guide for 2024
Discover brand-new B2B courses, all up-coming course dates, course prices, and more…
The Propolis Community Index
A Radical Shift in B2B Marketing Metrics
Equip yourself with the right metrics to make more informed, data-driven decisions
EXPLORE
Latest B2B Guides and Resources
Searching for future-proofed solutions for B2B marketers
By enhancing your data strategy, you can open up future-proofed solutions to valuing the impact of your marketing channels, allowing you to streamline your marketing to the most valued channels and customers.
How to unblock your pipeline and accelerate revenue
Helen explores why indecisiveness is blocking leads and how to overcome that, the type of content that pushes your customers down the funnel, why existing customers are just as important as new ones, and much more.
B2B Martech: The Marketing Leader’s Perspective
Discover how B2B marketing leaders are leveraging martech to drive success. Learn the key strategies and tactics to help you stay ahead of the competition.
ATTEND
Year-Round Events Dedicated to Informing, Inspiring
and Connecting B2B Marketers
Celebrating the best in B2B marketing from across the US
The Elevation Awards celebrate excellence in US B2B marketing. They recognize those who are setting new standards, raising the bar, and showing the world that B2B marketing can be just as – if not more – creative and innovative than B2C.
Inspiration, innovation and intelligence for marketing-fuelled growth
Get inspired by the very latest innovation and intelligence from experts who are forging the way ahead in B2B, and be empowered to use marketing to fuel business growth.
Unlocking ABM-powered growth
The event where marketers meet and connect to get the ultimate inside track on ABM-powered growth. Take your account based marketing to new heights with a case study rich agenda delivered by the industry’s top experts.
Harness the evolution of technology to drive marketing performance
Learn how to use tech and AI to leverage powerful data insights, enable effective collaboration, exploit the latest digital routes to market, and ultimately drive growth.
Dive into Propolis's global community of CMOs and senior marketing leaders
Uniting Propolis’s worldwide network of CMOs and senior marketing executives to exchange insights, foster idea-sharing, and engage in discussions on effectively navigating the evolving challenges facing today’s teams.
An exclusive virtual event for marketing leaders across the US
The Propolis Marketing Leaders Series is a unique forum for top marketing executives in the US to come together to collaborate on innovative solutions, address key business challenges, and exchange insights.
LEARN
Upskill your Core B2B Marketing Competencies
Through our Case Study Rich, Outcome Led Training Courses
Advanced ABM Practitioner Accreditation
Account-based marketing (ABM) is the right marketing strategy for the customers and prospects that matter most to your business. Learn how to create and execute best practice ABM plans that accelerate account-based growth.
Enquire to discuss a date for 2024.
B2B Storytelling Training
Our B2B Storytelling course will teach you how to craft compelling narratives that resonate and relate to your audience to drive business results. Learn how to tap into emotions, build trust, and create a memorable brand image through modern storytelling techniques.
September 25 - 26 2024
2pm - 5pm BST / 9am - 12pm ET
B2B Copywriting Training
Learn how to write with power and confidence for the five key formats in B2B to get maximum results. Master the art of impactful copywriting with our B2B-specialised course. From crafting compelling messages to providing objective feedback, our expert-led course will equip you with the skills to succeed as a B2B marketer.
October 9 - 10 2024
2pm - 5pm GMT / 9am - 12pm ET
B2B Content Marketing Training
Does your B2B Content Marketing marketing strategy need a content reboot? We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals.
October 16 - 17 2024
2pm-5pm BST / 9am–12pm ET
ABM Essentials Training – ABM Conference
Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.
5 November 2024 | 9am-5pm GMT (One day course)
Deal-based Marketing Training
This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win.
November 12 2024 – December 3 2024
4pm GMT / 11am ET / 8am PT
ABM Accreditation for Agencies
The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns.
November 13 2024 – December 4 2024
4pm GMT / 11am ET / 8am PT
Emerging Marketing Leaders
This programme is designed to complement your existing expertise in marketing with the skills, competences and behaviours you will need to become a marketing leader.
November 18 - 19 2024
2pm-5pm BST / 9am-12pm ET
AI Writing Fundamentals Training Course
Discover how AI writing can multiply the unique human value of your B2B marketing content, in this workshop led by B2B copywriting expert David McGuire. Focusing on key fundamentals, you’ll find use cases, spot pitfalls, and gain a clear structure for reviewing AI-generated text.
November 20-21 2024
2pm - 5pm GMT / 9am - 12pm ET
Data-driven Marketing Essentials Training
Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your business? Learn how to analyse and practically apply your data with Tony Lamb.
December 4 - 5 2024
2pm - 5pm GMT / 9am - 12pm ET
Deal-based Marketing Training
This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win.
March 4 2025 – March 25 2025
4pm GMT / 11am ET / 8am PT
ABM Accreditation for Agencies
The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns.
March 5 2025 – March 26 2025
4pm GMT / 11am ET / 8am PT
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