The AI Platform Built Specifically for B2B Marketers
Propolis AI is a specialist AI-powered intelligence platform for B2B marketers.
It helps you make sharper decisions, work faster and prove commercial impact — backed by 20+ years of B2B marketing data, expert content and real-world practitioner insight.
Marketing Strategy That Won't Melt When The Heat's On
Stop digging through reports and second-guessing your sources. Every answer from Propolis AI is grounded in two decades of B2B marketing data, expert content and real practitioner experience — not generic web content.
- Sourced from real B2B marketing intelligence, not guesswork
- Backed by practitioner experience, not just public data
- Trustworthy answers in seconds, not hours of research
Make Every Marketing Decision More Commercial
As well as speeding up your tasks, Propolis AI sharpens your thinking. Get guided support that turns analysis into board-ready output and shows you exactly where to improve, so every decision you make is backed by commercial judgement.
- Turns raw analysis into board-ready output
- Shows you where to improve, not just what to fix
- Built for commercial impact, not just productivity
Popular Features
Secure document upload
Upload documents for the Agent to read, analyse and improve. Stored securely in your account only — never used to train the Propolis Agent or any other LLM.
Diagnostic tools
Benchmark your marketing skills and campaign performance against industry standards, with clear, practical next steps to close the gap.
Pre-built prompts
Get high quality B2B answers, without needing to be a prompt expert. Every prompt is built by B2B marketing specialists to get the best out of Propolis AI — so you get sharp, usable output on the first try.
Guided workflows
Break down complex tasks like competitor analysis or campaign planning into guided steps that produce finished, presentable output — in minutes, not days.
Built on 20 Years of B2B Marketing Expertise
Award-winning case studies
Draws on hundreds of independently judged, award-winning B2B campaigns — so every recommendation is grounded in strategies proven to deliver real results.
Research, data journalism and practitioner insights
Powered by B2B Marketing’s original research, data and insight from hundreds of conference sessions and marketing leader discussions — giving Propolis AI a constantly evolving view of what’s working in B2B marketing.
Expert frameworks and methodologies
Built on proven frameworks from our independent B2B marketing experts — advisors to PwC, Henkel, Gamma and BP — so every recommendation is strategic, practical and ready to apply.
Why Propolis AI Is Unique
Propolis AI combines the power of LLMs with B2B Marketing’s proprietary intelligence to give marketing teams the specialist help they need to achieve clearer commercial impact, and build stronger team capabilities.
What you get with Propolis AI
What you get with generic LLMs
Guided workflows draw out the right information for structured, commercially relevant output.
Relies on prompt quality — a vague ask gets a vague answer.
Built on 20+ years of B2B marketing intelligence, frameworks and award-winning case studies.
Draws on broad public information, with no access to specialist B2B knowledge.
Built for complex B2B buying cycles, ABM, sales alignment and proving commercial impact.
Defaults to generic or consumer-style advice not built for B2B buying journeys or commercial strategy.
Raises the whole team’s output through shared workflows, diagnostics and training.
Supports individual tasks, not team-wide commercial marketing capability.
Recognized by the Industry We Help You Win In
Propolis AI is built by the team behind B2B Marketing — recognized with six industry awards across 2025 and 2026 alone for our research, events and expertise in the field we help you succeed in.
Amy Morris, Channel Marketing Manager at Gamma
“Using the Propolis AI Agent has been a game-changer for my daily workflow. The real standout was competitor analysis. What used to take a full day of digging through SharePoints and compiling SWOT reports now takes minutes. Having everything generated in one place and easy to share with stakeholders is a huge productivity boost.”
George Wheeler, Demand Generation Marketing Manager at Gamma
“Propolis AI has had a huge impact on my workflow. It’s saved me loads of time by quickly surfacing relevant, B2B-specific insights and creative ideas I wouldn’t find elsewhere. The recommendations are practical, trustworthy, and directly tied to real-world case studies, which means I don’t waste time sifting through generic or irrelevant content like with other AI tools.”
Sahej Grover, Group Manager – Brand, Social Media & Employer Branding, L&T Technology Services (LTTS)
“We found Propolis AI particularly helpful in making information discovery and search faster and more seamless, allowing us to quickly find relevant information and insights without spending too much time manually navigating through content.”
Safe and Secure Data and Documents
Your chats and documents will be stored for your own future chats, but only available in your account, kept safely and securely, and not used to train the Propolis Agent or any other LLMs.
Our Members
Frequently Asked Questions
What is Propolis AI and how does it work?
Propolis AI is a specialist B2B marketing intelligence platform. It combines AI with trusted B2B Marketing intelligence, expert frameworks, benchmarks, case studies, diagnostics and workflows to help marketers make better commercial decisions.
You can ask questions, create plans, review documents, get ideas, assess strategy and solve real marketing challenges in minutes.
Does Propolis AI use proprietary B2B marketing content or public web content?
Propolis AI is powered by more than 20 years of B2B Marketing intelligence, including expert frameworks, benchmarking studies, award winning case studies, conference sessions, webinars, podcasts, guides, reports, templates and specialist B2B marketing insight.
Much of this intelligence is not openly available to generic AI tools.
Are my conversations with the agent private?
Yes. Propolis AI can help with campaign plans, ABM strategies, content ideas, social posts, email copy, messaging frameworks, go to market plans, reports and summaries.
The bigger value is that it improves the decision, structure and commercial thinking behind the work.
Who can see the data or content I upload?
Only authorised users in your organisation.
Can Propolis AI share prompts or knowledge across my team?
Yes. Teams can use share outputs from the agent, including templates, workflows, reports, and knowledge so everyone works smarter and more consistently.
Can Propolis AI generate marketing plans, content and social posts?
Yes. Propolis AI can help with campaign plans, ABM strategies, content ideas, social posts, email copy, messaging frameworks, go to market plans, reports and summaries.
The bigger value is that it improves the decision, structure and commercial thinking behind the work.
Does Propolis AI offer diagnostics, benchmarking, or reporting?
Yes. You can assess how your marketing compares, identify gaps and receive clear recommendations on what to improve next.
Does Propolis AI integrate with tools like Salesforce or our martech stack?
Integrations are planned as the product grows. Please speak with the Propolis team about current options and roadmap priorities.
Is there a limit to how many users we can have?
This depends on your membership or commercial agreement. The Propolis team can advise on team access options.
Does Propolis AI support image generation?
The current focus is on high-value B2B marketing support, planning, content, diagnostics, and intelligence. Creative features may evolve over time.
Ready to See the Difference Propolis AI Makes?
Introducing our Creative Partner, Radish
Radish is the specialist Creative ABM agency for B2B challengers and leaders who refuse to blend in. We combine account-based strategy with cut-through creativity to turn brand recognition into revenue. We’re proud to partner with Propolis, playing our part in helping the B2B marketing community make an even bigger impact.