The Propolis Community Index
The Propolis Community Index gives marketing leaders access to real-time B2B marketing performance metrics through one dedicated, easy-to-use dashboard.
Equip Yourself With The Right Metrics To Make More Informed, Data-Driven Decisions
See in an instant how your organization measures up in terms of budgets, ROI, customer attrition, and team structure compared to your own sector and our wider global B2B community.
Unlock crucial data and insights to track both key strengths and areas for improvement, and compare your marketing function’s performance against your peers.
Real-Time B2B Marketing Data Segmented
By Three Key Dashboards
Customer Growth & Attrition
Metrics include: “Average customer tenure in years”, “Percentage change in fees to customers in current year”, and more.
Budget, Spend & ROI
Metrics include: “Marketing budget as percentage of revenue target”, “How marketers are spending their budget by individual activity”, and more.
Resourcing and Organization Structure
Metrics include: “Expected change in headcount in the last 6 months”, “The average annual attrition rate in marketing teams”, and more.
Pinpoint Key Areas Of Development Across Your Marketing Team
Our data is continuously gathered from 1,000+ CMOs and marketing leaders from $20m+ businesses in the UK and US, across five major B2B sectors using an independent and anonymous research process. The Propolis Community Index empowers you with the high-quality, accurate B2B metrics you need to confidently make informed, data-driven decisions to justify your future marketing spend and strategic planning.
Sector Specific Data
Region Specific Data
Understand how your customer growth and attrition rates measure up against your peers to reveal key areas for improvement or focus.
Side-by-Side Comparisons
Pinpoint key areas for development across your marketing teams by seeing how your team structure, size, regional split and attrition compares to similar marketing functions across your own sector and the wider B2B community
Rest assured, no other organizations will have access to your company's personal data.
Our Commitment to Privacy
NEW: Insights from the Propolis Community Index: A Full Year of B2B Marketing Metrics
Featuring extensive data on B2B marketing budgets, spending, ROI, customer acquisition, retention, team structures, and more, this comprehensive report provides a clear picture of B2B marketing teams spending strategies, and the impact they’re achieving. Includes interviews with senior marketing leaders from leading B2B companies like Virgin Media O2 Business and Wipro.
Informed by the Propolis Community
Propolis is the global community for B2B marketing leaders – a place where marketing leaders come together to solve collective marketing challenges. With that in mind, the metrics we collect for The Propolis Community Index are informed by the requirements of the community. While this dashboard has a ton of valuable information, it doesn’t have everything, yet.
The index continually evolves its metrics in response to the requests of its users, so that you can be confident that the data is relevant to you and the changing needs of the B2B community it serves
A sample of the metrics inside the Community Index
Change in fees to customers in the current year
Average customer Tunure (Years)
Revenue That Marketing Is Responsible For
Expected Change In Headcount In The Last 6 Months
Take A Tour Of The Propolis Community Index
Take a personalized tour of the Communty Index and discover how our real-time B2B marketing metrics can help you make more data-driven staregic and spending decisions.
