What is Propolis?
Propolis is where B2B marketers find the right strategies, frameworks and skills to confidently drive growth, build teams, and prove a clear business impact.
It’s driven by practical insights from hand-picked experts – and tested by marketers themselves in the real world.
No more trawling through half-answers and irrelevant case studies; just instant access to the expertise, tools and benchmarks you need to overcome your biggest B2B challenges.
Propolis Community Index
Real-Time B2B Marketing Metrics
Justify your future spend and equip yourself with the right metrics to make more informed, data-driven decisions with Propolis’s real-time B2B marketing metrics dashboard.
- See in an instant how your organization measures up by budget, ROI, customer attrition, and teams
- Unlock crucial data to track key strengths and areas for improvement
- Compare your marketing function’s performance against your peers.
Expert Advice and Support
Gain direct access to independent B2B experts across nine B2B marketing specialisms – ask them a
question or gain more in depth support and guidance on a key strategic concern for you and your team.
Darren Coleman
- Brand Expert
- Darren specialises in helping brands drive growth and retain relevance through brand experiences and has been doing this for 25+ years across Europe, the Middle East and Asia Pacific. Johnson & Johnson, Faurecia, Dubai Properties, Abbot, FUJIFILM, Nikon and Orange are some of the brands he’s helped. Darren’s PhD focuses on B2B services brand performance, whilst his book Building Brand Experiences: A Practical Guide to Retaining Brand Relevance helps brand marketers structure then scale their approach to building brand experiences. The first chapter can be downloaded here. In Darren’s spare time he enjoys spending time with his wife and family, playing tennis, socialising, travel, scuba diving, snoozing in his Mexican hammock, yoga and watching Birmingham City Football Club. Granted, some are more enjoyable than others. Can you possibly guess which they are?
- https://www.linkedin.com/in/darrencoleman/
Georgina Gilmore
- Channel and Strategy Expert
- Georgie is the founder of The B2B Marketing Expert, where her strategic, commercial, and creative prowess shines in the B2B marketing realm. With over 30 years of experience working with global giants like Cisco, Vodafone, Kaspersky, and Centrica, Georgie has honed her skills in architecting transformative marketing strategies. Her contributions have earned her numerous awards, including recognition from B2B Marketing. Georgie’s expertise extends to building B2B brands, refining value propositions, and leading digital demand generation programs worldwide. She’s adept at managing diverse teams across continents and implementing martech solutions like Salesforce and marketing automation platforms. Transitioning from corporate roles to entrepreneurship, Georgie now runs her own consultancy, leveraging her client-side experience to tackle marketing challenges and drive business growth.
- https://www.linkedin.com/in/georginagilmoretheb2bmarketingexpert/
Gerry Katz
- Voice of the Customer Expert
- Gerry is a recognized authority in the fields of marketing, market research, and new product development. He pioneered the field now known as Voice of the Customer Research and for many years has taught practical, hands-on methods for gathering and using Voice of the Customer (VOC) information. His industry experience includes dozens of B2B categories including industrial products, medical devices, financial services, commercial services, and many others. Gerry has been a perennial contributor to the market research and innovation industries. Over the years, he has participated in nearly 100 industry conferences—most notably as chair of the Product Development and Management Association’s (PDMA) annual Voice of the Customer conference. He has written numerous award-winning articles for both industry and academic publications and received the William O’Dell Prize from the American Marketing Association. Gerry received his B.S. in management science from the University of Rochester in 1970 and his S.M. in management from the MIT Sloan School of Management in 1972. He is a highly sought-after speaker at both public and private conferences and is a highly regarded teacher, trainer and coach, having lectured frequently at the business schools of MIT (Sloan), the University of Pennsylvania (Wharton), Dartmouth (Tuck), Carnegie-Mellon, Cornell, Northeastern, and Harvard University. ISBM Practice Fellow and Vice Chairman Emeritus, Applied Marketing Science, Inc. (USA)
- https://www.linkedin.com/in/gerry-katz-1363b3/
Stephen Kemish
- Content, Creative and Campaigns Expert
- Steve is a multi-award-winning marketer and public speaker who has worked in digital marketing since 1997. He has worked both client and agency-side on Digital, CRM, marketing strategy and consultancy with many global brands including Zebra Technologies, ADP, Oracle, Lego, Bayer and Capita. As well as his role at growth marketing agency, IMG, he is a guest lecturer at various business schools, a member of the DMA Digital Council and a longstanding Superbrands and AEO judge. His passionate and insightful approach has gained him numerous industry awards. In recent years his work has seen wins at the B2B Marketing awards (Eight times) Drum Marketing awards (seven) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards (three times), IDM Marketing awards, Royal Television Society awards, Professional Publishers Associations awards and the DMA awards.
- https://www.linkedin.com/in/skemish/
Tony Lamb
- Data and Insight Expert
- Tony has over 25 years proven experience of building high performance data functions for £multi-billion corporations (Royal Mail; Head of Data Products and Strategy), B2B marketing service companies (Group Data Operations; Managing Director roles) and SME businesses, Tony is a senior data leader in the B2B Marketing industry. He formed his own independent data consultancy in 2001, and has diverse experience of working closely with C-Level Sponsors, Senior Leadership Teams and cross-functional areas to build bottom-up data strategies that deliver business value, then scoping, designing and embedding sustainable data solutions in businesses. He is also a Director of Nua Training, a specialist training and development company, with highly regarded expertise in presentation, negotiation and sales skills and an ICF certified coach. Tony is also a conference speaker with specialisms in Data Strategy, and Master Data Management, and was previously the Chair of the DMA Data Council for a number of years.
- https://www.linkedin.com/in/tonylamb/
Steve Mudd
- Artificial Intelligence Expert
- Steve is the founder and CEO of Talentless AI, a new Austin-based creative agency that uses real and artificial intelligence to deliver provocative content with synthetic media. He’s also currently the host of AIAF, a creative podcast featuring artificial conversations about real intelligence.
- https://www.linkedin.com/in/stevemudd/
Laura Patterson
- Growth Strategy and Innovation Expert
- Laura is also the #1 Amazon Best-Selling author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. If you’re looking for a practical, no-nonsense proven approach to accelerate growth, create value, and improve performance; you’ve connected with the right person. Laura is a recognized and trusted authority for enabling companies to take a customer-centric outcome-based approach to organic growth by enabling them to use analytics, accountability, alignment, and operational excellence to attract, retain and grow the value of customers. Laura began her 20+ year corporate career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999. Laura is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings. Laura has been recognized for her thought leadership and has won numerous awards, including Engati’s Top 30 Marketing Influencers and Top 200 Thought Leaders, Piktale’s Top 100 Influencers, and 20 Women to Watch in Business by the Sales Lead Management Association. Laura Patterson is the #1 Amazon Best-Selling author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. If you’re looking for a practical, no-nonsense proven approach to accelerate growth, create value, and improve performance; you’ve connected with the right person. Laura is a recognized and trusted authority for enabling companies to take a customer-centric outcome-based approach to organic growth by enabling them to use analytics, accountability, alignment, and operational excellence to attract, retain and grow the value of customers. Today she is at the helm of VisionEdge Marketing, founded in 1999.
- https://www.linkedin.com/in/laurapattersonvem/recent-activity/all/
Robert Norum
- ABM and Demand Strategy Expert
- Robert is a B2B Marketer with over 30 years experience. He has worked in magazine publishing, IT distribution, marketing agencies and for the last 19 years as an independent marketing consultant. During this time he has worked on brand, demandgen, channel, ecommerce and sales enablement. For the last 10 years Robert has specialised in ABM working with a number of leading agencies and directly for wide cross section of global brands. Since 2017, Robert has delivered the ABM Essentials training course for B2B Marketing training for over 500 marketing professionals in the process.
- https://www.linkedin.com/in/robertnorum/
Shane Redding
- Strategy and Evolution Expert
- Shane is an independent consultant and expert trainer on strategic marketing and digital transformation with 30 years experience. She enjoys using her skills, network and knowledge to help global businesses transform their marketing by choosing and implementing strategies that work for them and their customers. Shane’s background includes deploying data, software and leading teams to make a real difference to results. Her global clients include Ebay, Sika Group AG, Maersk Drilling, United Nations ITU division and she has previously worked with DnB, Thomson Reuters, Lexis Nexis, The Institute of Directors and Cisco as well organisations across professional services, manufacturing, membership associations, media and more. Shane enjoys portfolio working and also holds a number of board advisory roles with fast growth companies looking to build and exit, applying her experience of management buyouts and trade sales.
- https://www.linkedin.com/in/shaneredding/
David van Schaik
- GTM, Sales Enablement and Agency Expert
- As a versatile marketing leader, consultant, speaker, and writer, David has navigated the intricacies of B2B marketing with a proven track record of driving growth and innovation. During his tenure as part of the leadership team at The Marketing Practice, they transformed a small local agency into a global powerhouse and category leader in the B2B sphere. Through a combination of organic growth and strategic acquisitions, they propelled the agency’s revenue to over £20 million, all while pioneering cutting-edge ABM, brand, demand, and channel marketing services. His reputation for delivering impactful and commercially effective strategies has earned him recognition among clients and peers alike.
- https://www.linkedin.com/in/davidvanschaick/
Barbara Stewart
- Customer Experience Expert
- Barbara is a passionate end-to-end Customer Experience and Marketing consultant with a knack for distilling complexity into simplicity. She has extensive hands-on experience creating and delivering customer-centric programmes that ultimately deliver value back to businesses and their customers. Barbara believes really getting to know your customer is key for long term business success. She specialises in agile customer experience to unearth insights that direct business transformation and shape market propositions that deliver value exchange for customers. Throughout her 18 year career she has worked across most sectors, including FMCG, travel, financial services, healthcare, real estate, software & tech, public sector, retail & telco business of all shapes and sizes.
- https://www.linkedin.com/in/barbara-stewart-736b557/
Scott Stockwell
- Strategy and Engagement Expert
- Scott is the Strategy and Engagement Expert for Propolis, focusing on helping organizations, teams, and individuals to ‘work better and do better work’. His expertise spans strategy, innovation, employee engagement, content strategy, and brand management. Scott holds the title of Fellow of the IDM and serve as a NED at Outvertising. Additionally, he chairs the B2B Council for the DMA Group and has been a judge on several industry award panels. Scott is also a design thinking practitioner, an agile marketing coach, and a certified facilitator in LEGO™ SERIOUS PLAY™ (which, indeed, is a real certification). Furthermore, he has earned a Scriberia scribe diploma. Scott resides in a dog hotel and operates from a Victorian laundry in the New Forest, where he runs his own marketing consultancy, Workmatik, after spending over 25 years in various consulting and marketing roles at PwC and IBM.
- https://www.linkedin.com/in/scottstockwell/?originalSubdomain=uk
Karla Wentworth
- Marketing Operations and Technology Expert
- After 25 years of doing, failing at, learning from, and eventually leading Marketing Operations departments, Karla has observed the insurgence and MOPs and its magic within the wider marketing process. Now, running a Marketing Operations and Transformation consultancy, she gets to passionately help other businesses to create best-in-class MOPs environments, technology and processes to optimise their success.
- https://www.linkedin.com/in/karlawentworth/
Strategies, Frameworks and Development
At the heart of Propolis is our digital community hub giving you instant access to relevant tools, benchmarks, and training, as well as the support of our global membership of B2B marketers.
Best Practice Frameworks And Models
Use our B2B models and tools to quickly implement proven marketing strategies and tactics into your own workflows.
Real-World Case Studies
What are the secrets to success behind great B2B campaigns? Our case studies guide you through the objectives, strategy and results from award winning B2B campaigns.
Marketing Strategy Kits
Want to focus on a particular marketing challenge? These easy-to-use guides package up the most relevant insights and tools from across the Hub to give you the answers and advice you need in an instant.
Propolis Essential Training Courses
Empower your teams with the skills to succeed. Our exclusive, on-demand training courses cover the basics of great B2B marketing.
Mentoring And Coaching
Accelerate your professional development with our experienced mentors and professional coaches ready to help you reach your full potential.
Propolis Events
Shape and strengthen your marketing strategy for the year ahead. Collaborate with other marketing leaders and find the right insights to help you succeed as a marketing leader at Propolis’s exclusive member events.
US, virtual I UK, in-person
Collaborate with other leaders on the biggest challenges of your role and find the right strategies to help you succeed as a marketing leader. These exclusive, invitation only events are available to CMOs and senior leaders from the Propolis community.
In-person & virtual
Join a small group of senior marketing leaders to tackle a strategic opportunity or solve a collective problem.
Propolis roundtables take place regularly throughout the year exclusively for senior leader members.
Propolis Customer Stories
What Propolis Means To Our Members
The community, tools, training and knowledge delivered by Propolis are essential for us as we look to drive better ROI and grow our contribution to business success."
Lou Goodman, VP for Global B2B Marketing, Monster
My biggest thing was fear of asking questions. But the Propolis community is really helpful and really supportive. There seems to be no such thing as a stupid question on Propolis and everyone will guide you to the right content or the right people."
Sarah Tucker, Senior Channel Marketing Manager, RWC
Propolis provides the perfect opportunity for the team to develop new skills, keep up with best practice and engage with peers. This is a win-win for Cloud Direct – it is helping to develop the capabilities and performance of the team, whilst also helping to retain staff by investing in them to develop."
Alex Bacon, Marketing Director, Cloud Direct
We could roll out Propolis easily, quickly and instantly give an entire marketing team access to a ton of resources that were going to help them in their day to day but also help them in their career progression."
Andrea Herbert, Marketing Director, Gamma
I used the Propolis Community Index to understand where other marketers are putting their focus so that I could identify where we've got gaps and where we maybe want to shift things around. I found the index invaluable for that."
Eve Marston, Head of Marketing Communications, RWC
Join Our Global Community Of B2B Marketers
Marketers from the biggest B2B brands use Propolis to build the right strategies and skills to drive growth and prove their impact.
Discover How Propolis Can Help You And Your Marketing Team
Tell us more about your current strategic marketing challenges, and we’ll show you how Propolis can help you and your team to overcome them.
