B2B Marketing Awards 2024: Top Traits of High-Performing Teams

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What Do Award-Winning B2B Marketing Teams Have in Common?

Discover what sets top-performing B2B marketing teams apart in our exclusive 2024 B2B Marketing Awards Analysis. This must-read report dives into the core traits of award-winning B2B marketers, backed by data from hundreds of high-achieving submissions.

Learn how teams from brands like Benifex generated up to 64% more leads, contributed 37% of all sales, and created £10M pipelines with ABM, all with lean, agile teams.

You will learn:

  • The essential marketing KPIs and tech stacks used by the best in B2B marketing.
  • Proven strategies for building collaborative, high-performing marketing teams.
  • Insights into leadership, culture, ROI measurement and AI adoption.
  • Actionable tips to help transform your marketing team into a commercial powerhouse.

 

If you’re a B2B marketing leader looking to elevate your impact, download this report now to future-proof your B2B marketing strategy and lead your team like the pros.

Elevation Awards 2025 - submission guide

Elevation Awards 2025 Submission Guide

Ready to showcase your B2B marketing success? Download the Elevation Awards 2025 Submission Guide for everything you need to know about entering, including key dates, categories, and tips for crafting a winning entry.
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From Expertise to Influence: Unlocking the Power of Employee Advocacy for Professional Services

Enhance your firm’s reputation by turning your experts into recognized industry voices with our guide, From Expertise to Influence: Unlocking the Power of Employee Advocacy for Professional Services. Uncover how engaging your top talent on

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Guiding principles for marketing leadership in 2024 and beyond

In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a shift towards marketing-led organizations by 2030. The report charted the evolution of today’s

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