B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter most: revenue, growth, and measurable business impact.
Marketing is no longer just a support function. It must act as a growth engine, shaping strategy, influencing outcomes, and securing its seat at the leadership table.
The 2026 B2B Marketing Impact Report: From Cost Center to Growth Engine, sponsored by The MX Group, explores how top-performing marketing teams are rising to this challenge.
Based on interviews with B2B marketing leaders including Bobby White (Blue Yonder), Judit Szabo (Endava), Sue-Ann Prentice (Fluke Corporation) and Federico Sammarco (Socomec Group), the report highlights real-world strategies that drive commercial impact.
Discover how to align marketing with revenue goals, redesign teams and processes for agility, and invest in programs that deliver measurable ROI.
You will learn how to:
Translate marketing activity into measurable business outcomes that resonate with the C-suite.
Structure teams and operating models to break silos, accelerate decisions and support growth.
Allocate resources and programs strategically, balancing brand, demand generation and ABM to maximize impact.
Download the report to see how leading B2B marketers are proving their value, shaping strategy and powering real business growth.
