The Hero, Hub, Hygiene model is a useful framework for reviewing your current content marketing policy. It proposes a new three-pronged approach to brand storytelling. ‘Hero’ represents the large-scale projects; ‘Hub’, the regular and timely content; finally ‘Hygiene’ is the always-available website information and brochures.  

Content marketing and thought-leadership experts, Passle, have created a content marketing strategy template for you to download and use.