The Hero, Hub, Hygiene model is a useful framework for reviewing your current content marketing policy. It proposes a new three-pronged approach to brand storytelling. ‘Hero’ represents the large-scale projects; ‘Hub’, the regular and timely content; finally ‘Hygiene’ is the always-available website information and brochures.
Content marketing and thought-leadership experts, Passle, have created a content marketing strategy template for you to download and use.
Discover how B2B Marketing Awards UK Agency of the Year winner Omne transformed deep sector expertise into measurable commercial growth in this exclusive case study. From 100% client retention and a 90% pitch win rate
The B2B Marketing Awards Winners Report 2025 is the definitive showcase of the most effective, commercially impactful and creatively advanced B2B marketing of the past year. It reveals how the industry’s top-performing teams are redefining
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
