Trainings Archive - B2B Marketing

Marketing Areas
MARKETING AREAS
ABM & Demand Generation
Brand
Channel Partnership
Content, Creative & Campaigns
Customer Experience
Data and Insights
Marketing Operations  and Technology (MarTech)
People, Teams and Skills
Strategy and Evolution
ABM & Demand Generation
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.
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Brand
Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.
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Channel Partnership
Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales.
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Content, Creative & Campaigns
Learn how compelling content, innovative creative strategies, and targeted campaigns drive engagement and generate leads. Explore our resources to master the art of crafting impactful messages that resonate with your audience and boost your marketing ROI.

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Customer Experience
Discover importance of customer experience in B2B marketing, its impact on client retention, and best practices for enhancing satisfaction throughout our expert-led guides, models and insights
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Data and Insights
How can data-driven strategies enhance decision-making, customer targeting, and ROI? Discover best practices, trends, and tools for transforming your data, analytics and performance metrics to enhance your marketing strategy.
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Marketing Operations and Technology (MarTech)
Explore our best practices and guides to optimizing your martech stack and how to align your technology, processes and people to drive growth, enhance customer experiences, and maximize ROI.
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People, Teams and Skills
Learn best practices, strategies, and insights to enhance team dynamics, foster talent, and optimize marketing capabilities in your organization.
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Strategy and Evolution
Explore insights and guidance curated especially for senior marketing leaders looking to influence and enhance corporate strategy, as well as drive marketing excellence within their organizations.
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How to Develop a Scalable 1:Many ABM Strategy
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Five Steps to Building a Brand Business Case
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Laser-focused channel marketing: How tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing
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The Elevation Awards 2024 Winners Report
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What is customer knowledge sharing and why is it important?
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How to Build a Data Strategy in Four Steps
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Martech Vendor Spotlight Report 2024 for Account-Based Marketing
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2024 Propolis Community Sprint Report – Commercial Marketer
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Creating a Value-Added Marketing Strategy
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Propolis
Events
Training
Resources
Articles
Case Studies
Reports & Models
Podcasts
Videos
Webinars
About Us

Training

B2B Product Marketing

Learn how to create B2B products and services that resonate with your target audience and outshine competitors. This comprehensive course offers practical insights and real-world strategies to elevate your product marketing game.

AI Writing Fundamentals

Learn how AI writing can add to the unique human value of your B2B marketing content, Find use cases, spot pitfalls for AI-generated text. View course >

Data-Driven Marketing Essentials

Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your business? Learn how to analyse and

ABM Essentials

Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.

Evolving Marketing Leaders

This program is designed to complement your existing expertise in marketing with the skills, competences and behaviors you will need to become a marketing leader.

B2B Copywriting

Learn how to write with power and confidence for the five key formats in B2B to get maximum results. Master the art of impactful copywriting with our B2B-specialised course. From crafting compelling messages to providing

B2B Storytelling

Our B2B Storytelling course will teach you how to craft compelling narratives that resonate and relate to your audience to drive business results. Learn how to tap into emotions, build trust, and create a memorable

B2B Influencer Marketing

Emerging Marketing Leaders

This program is designed to complement your existing expertise in marketing with the skills, competences and behaviors you will need to become a marketing leader.

Trending Reports, Benchmarks And Models

The B2B Ignite 2025 Agenda

The B2B Ignite 2025 agenda is packed with exclusive research, insights, and evidence to show you what’s changed in B2B, and what’s coming next. You’ll hear detailed, no-holds-barred case studies: exactly what’s working, and what’s

How This ‘UK B2B Agency of the Year’ Achieved a 46.5% Increase In Clients And Strategic Transformation

Find out how The Think Tank was named the ‘UK B2B Agency of the Year’ from its commercial achievements and brilliant campaigns to in-depth training internally.

Are B2B Marketers Driving Business Growth?

Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams? Our latest report, created in partnership with Endeavor Business Media, uncovers the reality of marketing’s

Today’s Buyer Journey Doesn’t Work for the B2B Technology Sector. Here’s Why.

Discover why traditional B2B buyer journeys no longer work and how the Wheel of Consideration offers a modern, buyer-centric approach. Learn how to engage, nurture, and convert today's complex buyers.

How Leading SaaS Marketers Use ABM to Drive Business Growth

Our latest report, “How Leading SaaS Marketers Are Using ABM to Increase Commercial Impact,” offers a deep dive into how top industry players are leveraging Account-Based Marketing (ABM) to drive real business results in 2025.

Best In B2B 2025: Top Marketing Agencies In The UK

The B2B Marketing UK Agencies Benchmarking Report is back and it is showcasing the ever-changing landscape, as well as data from 80+ of the top marketing agencies in the UK.

Bespoke Training and Advisory Services

We offer bespoke training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.

Contact us to book your discovery call and find out how B2B Marketing’s bespoke training and advisory services can upskill your team.

Alternatively contact us on:

MARKETING AREAS

ABM & Demand Generation

Brand

Channel Partnership

Content, Creative & Campaigns

Customer Experience

Data and Insights

Marketing Operations and Technology (MarTech)

People, Teams and Skills

Strategy and Evolution

Training

Training

Trending Reports, Benchmarks And Models

B2B strategies. B2B skills. B2B growth.

Bespoke Training and Advisory Services

US Office

Europe Office

B2B strategies. B2B skills. B2B growth.