Complete the short form to watch 3 session highlights and hear directly from the speakers at B2B Ignite 2025.
Session 1: The Revenue Gap Report
Speaker: Nick Mason, Co-founder & CEO, Turtl
Based on research with 500+ UK and US B2B marketing leaders, this keynote looks at a hard truth: most marketers say they can link content to revenue, but the data tells a different story.
In this session, Nick breaks down:
- Why marketing is still falling short on revenue impact
- What needs to change beyond MQL targets
- How global businesses are driving revenue from content
- Three practical playbooks to turn content into a growth engine
Session 2: Fuelling B2B Brand Success
Speaker: Cath Brands, Chief Marketing & Innovation Officer, Flintfox International
This session shows what happens when brand, storytelling, and smart use of AI come together.
Cath shares how marketing helped transform Flintfox’s trajectory, including:
- A bold rebrand grounded in customer pain points
- How clearer storytelling drove measurable growth
- Using AI to improve productivity without losing creativity
- Why B2B marketers should think more like B2C when it comes to narrative
It is a practical look at brand building that delivers commercial results.
Session 3: The Great AI Debate: Is AI Killing B2B Marketing?
With senior leaders from Gamma, Bidwells, Pega, Tata Consultancy Services, PwC and more.
This live debate tackles a question many teams are quietly asking: is AI making B2B marketing better, or eroding the human edge that makes it effective?
Expect:
- Strong opinions from both sides
- Real examples of how AI is being used today
- Honest discussion about risk, creativity, and quality
- Audience participation in deciding the outcome
Get access to all 3 of these sessions by filling out the form on the right.
