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About the session:
As AI reshapes B2B marketing, account-based marketing (ABM) teams face growing pressure to prove revenue impact. Join Turtl CEO Nick Mason and Dash0 Global Revenue Marketing Leader Becki Howland to explore the trends, strategies and AI-powered playbooks shaping the future of ABM.
Learn how to:
Use the signalverse to transform account-based marketing.
Make creativity a competitive advantage in the age of AI.
Build and scale ABM programmes that demonstrate measurable revenue impact.
