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About the session:
Nearly all B2B buyers use LLMs during their journey, but its impact is not what breathless LinkedIn posts would suggest. In this presentation, 6sense unpack how AI is and isn’t impacting buying. See how their experienced buyers still form preferences early and why seeing and impacting the entire buying journey is more important than ever.
Key takeaways:
- How and why buyers form lasting — and very early — preferences
- Why the sales cycle seems, but isn’t, longer
- AI evaluation uncertainty and economic uncertainty are warping the buying process
- Early shortlist position matters more as evaluation windows compress.
