What does GTM (go-to-market) mean? We talk about it all the time but are we
defining and applying it in the most strategic way? And does it lie with marketing, product or
sales? But most importantly – how can it be used to generate commercial success?
These are all questions that will be answered in an exciting panel discussion.In this B2B
Marketing webinar in association with The Think Tank, we are hosting a panel with three key
marketing leaders including (representative from TTT). Off the back of winning ‘UK B2B
agency of the year’ at our B2B Marketing Awards, The Think Tank will share their definition
of a go-to-market strategy, the steps to executing it effectively, as well as the commercial
benefits from introducing this strategy into the business.
.
