In this webinar, we will explore how generative AI has become the layer between buyers and information, driving the rise of a “zero-click” internet where content is summarised, shortlisted and recommended without traditional search journeys. As agentic AI enables users to move from insight to action, we will discuss why strong brands can still be invisible in AI outputs and how fragmented messaging weakens semantic authority.
You will learn how to diagnose AI visibility gaps, identify the semantic and channel mix needed to support generative retrieval and agentic synthesis, and create consistent content frameworks that shape how AI understands and represents your brand.
Date: April 23rd, 2026
Time: 3pm BST
