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B2B Guides and Reports

Quickly gain the latest market knowledge and practical guidance with our expert produced B2B marketing guides, reports and resources.

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Guiding principles for marketing leadership in 2024 and beyond

In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a […]

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Searching for future-proofed solutions for B2B marketers

As a B2B marketer, you know that not all leads are valued the same. Depending on the product or service a lead […]

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Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of […]

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Martech Vendor Spotlight Report 2024 for Account-Based Marketing

It’s hard to imagine the world of B2B marketing without martech. It has been one of the primary drivers of transformation in […]

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Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide

Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration […]

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The State of Digital Content

The processes that make up digital content creation and management have never been more complicated. These workflows now need to accommodate remote […]

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The B2B Marketing US Agencies Benchmarking Report 2023

It goes without saying that the past few years have seen seismic shifts like no other. We’ve experienced a global pandemic that […]

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Automation Revolution: Five Steps for Demand Generation Success

In this report, we provide our steps towards achieving digital transformation in your lead management operations. Developed from our years of experience […]

B2B marketing guide - Trendsetters and trailblazers 2023

Trendsetters and Trailblazers 2023: Professional services marketers

What do the most influential professional services marketers have in common? The world of marketing in professional services is blessed with talent. […]

B2B Marketing Guide: The UK Agencies Benchmarking Report 2023

The B2B Marketing UK Agencies Benchmarking Report 2023

2023 marks another year of continuous change. We’re facing a challenging economic environment and pressure to do more with less, all while […]

B2B Marketing report: B2B martech - a marketing leader's view

B2B Martech: The Marketing Leader’s Perspective

Discover how B2B marketing leaders are leveraging martech to drive success. Learn the key strategies and tactics to help you stay ahead […]

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Future forward: Top tips for implementing AI into your business

Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. […]

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