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B2B Guides and Reports

Quickly gain the latest market knowledge and practical guidance with our expert produced B2B marketing guides, reports and resources.

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The B2B Marketing UK Agencies Benchmarking Report 2024

It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B  landscape. […]

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The B2B Marketing Global Agencies Benchmarking Report 2024

By now, you’ve probably seen our 2024 UK and US Agencies Benchmarking reports, and if you haven’t, what are you waiting for? Check both of those […]

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The B2B Marketing US Agencies Benchmarking Report for 2024

 This year has certainly been an unpredictable one in the US. Along with the rise of AI, there’s been a potential TikTok […]

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What is customer knowledge sharing and why is it important?

The report emphasizes the importance of customer knowledge sharing in today’s competitive market, where customers demand instant, personalized, and relevant information. Traditional […]

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Guiding principles for marketing leadership in 2024 and beyond

In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a […]

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Searching for future-proofed solutions for B2B marketers

As a B2B marketer, you know that not all leads are valued the same. Depending on the product or service a lead […]

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Martech Vendor Spotlight Report for Lead Generation

Lead generation has always been a critical aspect of B2B marketing, with marketing teams needing to feed the often insatiable demand of […]

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Martech Vendor Spotlight Report 2024 for Account-Based Marketing

It’s hard to imagine the world of B2B marketing without martech. It has been one of the primary drivers of transformation in […]

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Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide

Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration […]

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The State of Digital Content

The processes that make up digital content creation and management have never been more complicated. These workflows now need to accommodate remote […]

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The B2B Marketing US Agencies Benchmarking Report 2023

It goes without saying that the past few years have seen seismic shifts like no other. We’ve experienced a global pandemic that […]

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Automation Revolution: Five Steps for Demand Generation Success

In this report, we provide our steps towards achieving digital transformation in your lead management operations. Developed from our years of experience […]

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