Creative agency Workbrands has relaunched as Shaped By, a creative studio for global technology brands.
With its new name, Shaped By will continue to deliver brand identity and creative marketing that helps brands communicate their technology to their audiences more effectively.
Shaped By is based on the idea that there is a direct link between the level of creativity invested in marketing. Shaped By’s brand launch is marked by a new website and social channels.
Workbrands was founded by Nick Farrar and Steve Goss in 2005 with software firms such as Autodesk, Rubrik, and Nutanix.
Nick said about the relaunch: “The marketing landscape has changed dramatically over the years. Now, the need for effective communication through great design has never been more important. As an agency we’re continually evolving to meet this challenge and felt it was the right time to recognise this with an ambitious and playful new brand.”
“The Shaped By brand name and core concept reflects the fact that, as humans we are all shaped by our life experiences, our environment and the people around us: we are a constant work in progress. Similarly in a work context, the Shaped By team shapes the outcome of a project through our collaboration with clients.”
