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It cannot be stressed enough – AI has fundamentally changed the way marketing teams operate. From content generation to SEO and complex buying journeys, the possibilities for AI to enhance your overall business strategy are
At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential skills
London-based consultancy and agency, JPC has launched its new Competitive Edge brand transforming themselves from marketing and sales agency to a fully integrated growth partner. Boasting more than 26 years of experience, the agency’s new
The Global ABM Conference opened with a warm welcome from our B2B Marketing CEO, Richard O’Connor, who reminded delegates that ABM is now a driving force of commercial growth and business transformation. His remarks set
A world-leading technology vendor faced a critical bottleneck in their EMEA expansion. Their account-based marketing (ABM) list – previously built from a combination of internal efforts and other suppliers – was now entirely exhausted, leaving
At B2B Marketing, we believe that the key to enhancing marketing’s strategic and commercial impact is to become the commercial marketer. And to achieve this, you need to master six essential skills. In this blog,
If you’re not yet familiar with the fundamentals of the EU AI Act and how it builds on the foundation of GDPR, particularly in areas such as transparency, vendor due diligence and data profiling, you’re
How can CMOs build future-fit teams that address the challenges of an uncertain and volatile business environment? This was the topic of conversation during my recent panel with leading CMOs Sarah Thomas and Toni Allen
B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of creative’ category show the biggest year-on-year jump, with budget allocation data showing a reallocation from
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The Propolis Leaders Forum is B2B Marketing’s most exclusive sponsorship opportunity, offering unparalleled access to a highly engaged audience of over 70 senior B2B marketing leaders across the UK and US. As a sponsor, you
Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B marketers are doing differently. Drawing from
Struggling to navigate the complexities of B2B tech marketing? Download our expert guide – Marketing B2B Technology: 6 Tips for Overcoming Common Challenges – to unlock actionable insights from industry leaders. Learn how to craft
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