Articles
In recent years, sustainability has transformed from a mere trend to a critical aspect of business operations and marketing strategies. To better understand this evolution and its implications for B2B marketing, I had the pleasure
In the current fast-changing business environment, B2B marketers often find themselves dealing with continuous changes, whether they come in the form of new strategies, technologies or organizational shifts. The report “Overcoming Transformation Fatigue” by Emergn
Once a year, we bring together the marketing leaders in our Propolis community for a day of networking, sharing perspectives and building collaboration. Unlike our other events, we keep the number of actual content and/or
The B2B Marketing Awards celebrate the best-of-the-best in B2B and with 27 categories and 300+ submissions, this year is no exception. Taking place on the 27th of November, this industry event is unmissable. So, which
As B2B marketing leaders navigate the evolving landscape of artificial intelligence (AI) and its integration into marketing strategies, the importance of assessing risks and ensuring compliance with new regulations cannot be overstated. The EU AI
Ice Blue Sky and Cloudapps today announced the launch of a new AI led Innovation for the company B2B Marketing – the powerhouse of B2B Marketing growth. Beginning with a proof of concept, the project
Trending Propolis Reports, Benchmarks and Models
Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. And with all the curiosity around it, it’s important to understand how it
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