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  1. News: Hiscox launches card game to educate businesses about cyber security

    and competencies AI Analytics Hiscox has designed an educational cyber security card game, No Phish, inspired ...

    David Rowlands - 30/11/2021 - 09:52

  2. News: Feefo appoints new CMO to drive growth and overseas expansion

    as well as the analytics tools to transform and personalise CX journeys.   With a marketing career ... also drive new and existing customer revenue growth with a best-in-class marketing and analytics team ...

    David Rowlands - 30/11/2021 - 16:39

  3. Four game-changing insights driving customer acquisition in a digital world

    acquisition and digital selling, including via social media. 2. Use intent-based analytics to find the 3% ... that in four ways: Using insights to create segments and personae. Using intent-based analytics. Stocking ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    fast for well over a decade, with an emphasis on analytics, ecommerce, marketing logistics, technology ...

    Sue Mizera - 19/11/2021 - 09:34

  5. How to approach your ABX strategy

    there in a way that makes sense from an analytical and systems perspective.” You need to clean up existing data. ...

    David Rowlands - 10/11/2021 - 10:57

  6. How sales training and coaching can drive B2B success in 2022 and beyond

    and job-specific situational training – all informed and optimised through analytics – can bring new sellers up ...

    Kevin O'Regan - 09/11/2021 - 10:37

  7. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    and analytics, has announced that it has entered into definitive agreements to acquire Eyeota and NetWise. ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  8. Kate Owen on how multifaceted ABM can be applied across higher education

    to “bring greater insight and analytics back into the business.” This holistic approach combines people, ...

    David Rowlands - 19/10/2021 - 16:26

  9. Marketing automation implementation- where to begin?

    effectively use new features and ensure that you don’t waste time fixing data syncs or analytics issues later ...

    Tom Ryan - 14/10/2021 - 15:23

  10. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    fast for well over a decade, with an emphasis on analytics, ecommerce, marketing logistics, technology ...

    Sue Mizera - 13/10/2021 - 09:49

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