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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    This fundamental, basic preparation is entirely in your control. It is classic “homework.” What are the most ...

    Sue Mizera - 08/12/2022 - 10:09

  2. Design manager

    expectations Act as the brand ambassador for the business, overseeing quality control and ensuring all assets ...

    Jennie Barrick - 01/12/2022 - 08:37

  3. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    and organically if they hope to succeed. The days of top-down-driven, command and control marketing are over. ... are keeping track of whether or not your company has a purpose, financial controls, and buyer-centric intent, ...

    Mary Gilbert - 21/11/2022 - 11:12

  4. Why marketing operations is the foundation of a successful modern marketing team

    tighter control of exponentially multiplying tools and data.  Probably the best known is the data ... and more these experts can be found entrenched in marketing teams, enabling them to take tighter control ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  5. Online marketplaces – Threat or opportunity for B2B vendors?

    to control the entire customer journey, from purchase, inspiration search, transaction and ultimately ... and by having control of all data on the customer and their behaviour. We all know how important CRM is for B2B, ...

    Kieron McCann - 24/10/2022 - 09:46

  6. The importance of brand personality in B2B – and how to find yours

    reformer and explorer – correlated to affinities each type has for simplicity, control, idiosyncrasy ...

    Sue Mizera - 25/08/2022 - 14:16

  7. Brand guidelines: When should you start breaking the rules?

    of the brand- and business. Brand guidelines shouldn’t be used as a stick to beat and control creatives, ... for B2B brands, guidelines shouldn’t be so controlled that they close the door to progress and opportunity ...

    Danny Philamond - 04/08/2022 - 09:46

  8. Under the hood of Amex’s success with small businesses

    to want more control of their data as they see the downside of not having it” Create open, honest ...

    David Rowlands - 10/08/2022 - 10:13

  9. News: The Marketing Practice announces rebrand to reflect its bold aspirations and unique B2B offering

    that gives clients full control over results and the creativity to produce award-winning work. Ultimately, ...

    David Rowlands - 13/07/2022 - 14:55

  10. How your peers are measuring marketing operations

    feedback. Helen also felt that there was too much outside her control for a measure like this to prove ...

    Simon Daniels - 25/07/2022 - 10:08

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