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1. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

   potential buyers – and when to hold off. Deployment Main deployment phases:  Set-up and rollout in English ...

   David Rowlands - 07/07/2022 - 12:35

2. A linguistic exploration of the name Propolis

   it is a rare enough word that it is present only in the enormous, unabridged Liddell and Scott Greek-English ...

   Sue Mizera - 15/12/2021 - 09:24

3. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

   is how we ‘translate’ from US English to UK English, as again our local markets, customers and clients ...

   Anonymous (not verified) - 20/10/2021 - 16:35

4. Creating more effective global campaigns with Sam Crocker

   because they’re both English speaking. Failing to fully consider personalisation at scale and managing ... for example assuming the US and UK are fundamentally the same just because they’re both English speaking. ...

   Kavita Singh - 29/06/2021 - 14:38

5. News: Intent data provider Cyance announces new funding round to build on growth

   coverage across a wider set of websites- not just in English. If organisations are thinking seriously about ... strength in Europe and that means greater coverage across a wider set of websites- not just in English ...

   Kavita Singh - 04/05/2021 - 16:26 - 1 comment

6. Just what is a fronted adverbial – and what can it do for your B2B copy?

   years’ experience and an Oxford English degree on my CV – I had to admit I’d never heard of such a thing ... as a professional B2B copywriter – with 15 years’ experience and an Oxford English degree on my CV – I had to admit ... and an Oxford English degree on my CV – I had to admit I’d never heard of such a thing until Michael Gove ...

   David McGuire - 23/02/2021 - 10:41

7. Awards case study: How Nelson Schmidt won Gold for 'Best multichannel campaign' for its work in Wisconsin

   The executions were created in multiple languages, including English, Spanish and Hmong.  Timescales ...

   David Rowlands - 02/06/2021 - 14:20

8. News: B2B Marketing’s first B2B community welcomes major players

   into English as ‘first community’. More generally, it’s an aromatic glue produced by honeybees in their hive. ...

   David Rowlands - 07/04/2021 - 11:10

9. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

   of self-declared, passionate cyclists and HighKit enthusiasts from the US, Europe and the UK: 10 English ...

   Sue Mizera - 15/09/2021 - 11:07

10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of self-declared, passionate cyclists and HighKit enthusiasts from the US, Europe and the UK: 10 English ...

    Sue Mizera - 19/11/2021 - 09:34

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