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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    2.0.  A prime example of why this will be the age of the great B2B rebranding: Coming full circle As we ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Annabel Rake on the importance of sustainability in marketing

    clear, simple explanations on what can be some quite complex issues.”  For example, at the start ...

    David Rowlands - 02/12/2021 - 08:50

  3. How CogniClick can personalise your content for ABM success

    an example report: Using CogniClick’s ABM tool, you can create a bespoke report including a client’s name, ... specifically about a client from a personalised CTA to a theme in line with interests- Helen gives the example ...

    David Rowlands - 26/11/2021 - 14:56

  4. How to realise the full potential of sustainability marketing

    to grow and amplify your message. For example, you could join your marketing efforts with other companies ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    be the answer but in others, face-to-face is better. For example, a bitesize learning event can be done ...

    David Rowlands - 19/11/2021 - 10:26

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    be striking, even spectacularly winning. Does this purveyor know they’re the first, documented example ... such as those we have applied, will be required of future studies. For example, research designed to study ... example of what it means to put motivations and desires at the centre of your brand, driving all you do ...

    Sue Mizera - 19/11/2021 - 09:34

  7. 11 words to delete from your B2B copy

    “utilise” in the technical sense, for example measuring the utilisation of computing resources. That gets ...

    David McGuire - 18/11/2021 - 16:34

  8. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    clients how your offering works in reality. For example, if you’re a telecoms business and have ...

    John Allen - 17/11/2021 - 08:39

  9. Unconventional ways of getting customer insight

    development and redesigning our services. As an example, our integration with Microsoft Teams born out ...

    Kate Cox - 15/11/2021 - 09:25

  10. How to approach your ABX strategy

    promote your data to your internal stakeholders? When sending an alert about an account to, for example ... Enter your marketing operations team. Leanne outlines four simple examples of where to start your clean ... and trigger appropriate action. For example, accounts showing signs of being in-market and ready to engage. ...

    David Rowlands - 10/11/2021 - 10:57

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