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  1. The B2B Marketing Awards 2021: Check out who won big

    by Differentiated. Best brand initiative. ‘Catching Feels’ for PERGRAPHICA, by True. Best product launch campaign. ...

    David Rowlands - 01/12/2021 - 16:29

  2. How to realise the full potential of sustainability marketing

    ESG but 43% feel they are not doing it enough. 34% also report intense frustration when a company ... your corporate values may need to shift under the ESG lens and construct messages that feel right ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    it can sometimes feel like there is no status quo – just change. With that in mind, B2B Marketing ... of the next great strategy, tactic or channel, it can sometimes feel like there is no status quo – just ...

    Daniela fernandes - 23/11/2021 - 15:20

  4. Four game-changing insights driving customer acquisition in a digital world

    leaders can’t afford to feel as though they are being forced to adopt digital strategies, they have ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    Master- Brand & Content Strategy Nothing worth having comes for free, especially in business. Stuff ... for free, especially in business. Stuff that sounds too good to be true often gets dismissed as just that. ...

    John Allen - 17/11/2021 - 08:39

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    is that we feel good – fulfilled, rewarded, alive-- when we achieve goals. Natural, inherent drives ... with intrinsic motivations—the Competence, Satisfaction and Achievement that drive us to succeed, feel pride, ... The ultimate insight? Cycling opens the soul to legitimate, hard-won feelings of delight and joy, ...

    Sue Mizera - 19/11/2021 - 09:34

  7. 11 words to delete from your B2B copy

    actually true. And because it’s a long and complicated word, it somehow feels safer than using simple ...

    David McGuire - 18/11/2021 - 16:34

  8. The data and science you need to know when approaching ABM email marketing

    stirred feelings more related to anger. And the personal video (high valence/low arousal) created ...

    David Rowlands - 16/11/2021 - 09:39

  9. The 360-degree customer view: What does it mean and how can you actually achieve it?

    well, we could truly get to a point where customers genuinely feel like they’re getting what they’re ...

    David Rowlands - 04/11/2021 - 11:22

  10. Driving growth through CX

    that makes a positive impact on the bottom line. 1. Tailor your approach Customers want to feel remembered, ...

    James Frampton - 01/11/2021 - 10:02

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