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  1. The data and science you need to know when approaching ABM email marketing

    ECG, eye tracking, facial recognition and galvanic skin response to study buyers’ reactions to B2B ...

    David Rowlands - 16/11/2021 - 09:39

  2. The must-have skills marketing teams need for automation success

    of a healthy automation platform. It’s impossible to run successful lead generation and marketing campaigns ...

    Tom Ryan - 28/09/2021 - 16:26

  3. How employee engagement can help B2B organisations grow

    respect.  One of the critical aspects of B2B organisations is building healthy relationships with its ... in creating a healthy company culture. Engaged and happy employees participate in active communication, ... happy and healthy, and give them a better work-life balance have better retention rates and more ...

    Braja Roy - 15/09/2021 - 12:22

  4. 7 alliance partner marketing pitfalls you may not know (but should)

    Both partners need to  have about the same amount of skin in the game.   When one partner ...

    Rod Griffith - 26/08/2021 - 10:42

  5. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    is important to clients right now. What is the value we can add? Does it resonate with them? How healthy ...

    Zoe Hominick - 09/07/2021 - 17:56

  6. Maintaining good email hygiene: Why is it important?

    complicated if they don’t know how to maintain healthy practices. Kavita Singh spoke with B2B Marketing’s ... but it can get complicated if they don’t know how to maintain healthy practices. Kavita Singh spoke with B2B ...

    Kavita Singh - 19/03/2021 - 12:20

  7. Awards case study: How Silver Agency won Gold for 'Most commercially successful campaign' for its work for Dell Technologies

    The campaign has delivered fantastic results, including a healthy pipeline, plenty of leads and a very strong ...

    David Rowlands - 02/06/2021 - 11:09

  8. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    consideration; and while IT, HR and the CFO office have plenty of skin in this game, the choice of workstyles ...

    Iain Halpin - 01/06/2021 - 14:07

  9. Business to Human: How to adapt to changing buyer journeys beyond 2021

    to rethink marketing attribution in this new environment. Getting under the skin of what’s really going ...

    Jack Mann - 19/03/2021 - 14:19

  10. 'Winter is coming': strategies for building a healthy, happy and resilient B2B marketing team

    Marketing department Resilience has always been a major challenge for B2B marketing leaders – both on a personal and team level, and so it was no surprise that our latest virtual roundtable on this topic was insightful and well-received, with great practi ...

    Joel Harrison - 18/10/2020 - 17:43

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