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  1. Three demand generation focus areas you need to know

    marketers. Similarly, a study by the Content Marketing Institute reveals that 69% of highly successful ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. News: New hires in B2B

    years of marketing experience and a Fellow of the Chartered Institute of Marketing, as CMO Maria will ...

    David Rowlands - 21/12/2021 - 09:09

  3. Christelle Fraysse on the importance of a solid CRM system

    a Fellow member of the Chartered Institute of Marketing. Workbooks delivers cloud-based CRM and marketing ...

    David Rowlands - 16/12/2021 - 12:19

  4. News: Mitie has announced the appointment of its new CMO, Maria Winn

    consultancy and a fellow of the Chartered Institute of Marketing. Maria will lead the group marketing team ...

    David Rowlands - 09/12/2021 - 12:33

  5. Are the 2020s the Decade of the Great B2B Rebranding?

    or thought. This is the intriguing question posed by LinkedIn’s B2B Institute, on which they have written ... Institute's thinking is one major assumption — that customers will take control of their own buying journeys ... this is heady, provocative stuff!  To support their perspective, the B2B Institute cites five key virtues ...

    Sue Mizera - 01/12/2021 - 10:47

  6. How to realise the full potential of sustainability marketing

    their leaders achieve this. 2021 research by the Chartered Institute of Marketing shows 40% marketers do ...

    Leeya Hendricks - 26/11/2021 - 09:41

  7. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    familiar? Research from The B2B Institute has found that 95% of companies expect to see significant sales ...

    Andrew Mildren - 02/11/2021 - 15:10

  8. What is a customer data platform and how does it fit into B2B?

    & Process Martech CDP CRM Data Kavita Singh spoke with David Raab, founder of the CDP Institute ... organisation. First thing’s first! What is a CDP?! The CDP Institute defines a CDP as packaged software ... for Ignite London now! Kavita Singh spoke with David Raab, founder of the CDP Institute, about what ...

    David Rowlands - 08/06/2021 - 10:06

  9. How to build a B2B content strategy

    Institute goes as far as to say that content marketing generates over three times as many leads as outbound ...

    Larry Kotch - 21/09/2021 - 11:48

  10. Is this the end of the B2B whitepaper?

    wider, the Content Marketing Institute’s 11 th annual B2B Content Marketing Report showed 47% ... wider, the Content Marketing Institute’s 11 th  annual  B2B Content Marketing Report  showed 47% ...

    Kavita Singh - 18/08/2021 - 17:25


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