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  1. News: Susan McKay joins Dun & Bradstreet as international CMO

    the appointment of Susan McKay as international CMO, based in London.  Susan will lead marketing ... and communications for Dun & Bradstreet’s International business, which incorporates the UK and Ireland, European ... oversee the marketing and communications strategy across International and within country markets, ...

    David Rowlands - 13/01/2022 - 16:19

  2. News: Radix Communications employees take over the company

    Content marketing Teams and resourcing Master- Brand & Content Strategy Internal & ...

    David Rowlands - 11/01/2022 - 16:43

  3. How and why marketing must drive sustainability

    strategy across international markets, through impactful, revenue-generating initiatives. I am responsible ... Last year, we brought all our sustainability efforts under one umbrella and introduced our internal ...

    David Rowlands - 11/01/2022 - 08:47

  4. ABX: What is account-based experience, and what do you need to know?

    Paul Gibson, VP international, Demandbase. Paul recently spoke with David Rowlands, senior editor ...

    Daniela fernandes - 10/01/2022 - 09:54

  5. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    of the customer journey are connected, which makes it important for all internal departments to have excellent ...

    Richard Conn - 07/01/2022 - 12:30

  6. What’s in store for B2B marketing in 2022?

    as international companies look to redress their reliance on international supply chains, especially China. ...

    David Rowlands - 07/01/2022 - 15:27

  7. Practical magic: Cooking up a potion for success for your ABM programme

    yourself some time to sense check things internally, coordinate with various people and start to think ...

    David Rowlands - 07/01/2022 - 09:03

  8. News: New hires in B2B

    International Marketing department Master- Teams, Resourcing & D&I Teams and resourcing ... Leaders Internal & External talent Want to know the all-important new hires in B2B in December? Look ... on funding, effective go to market strategies, product strategy, international expansion and new market ...

    David Rowlands - 21/12/2021 - 09:09

  9. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    & D&I Teams and resourcing Leaders Internal & External talent Internal communications Lucy ...

    David Rowlands - 17/12/2021 - 15:04

  10. Christelle Fraysse on the importance of a solid CRM system

    with a focus on managing international marketing operations for global enterprise software businesses. I’m also ... works – for their teams internally, for prospects, and for customers.  We have seen several clients ...

    David Rowlands - 16/12/2021 - 12:19

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