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‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)
values. We created a brand book in support of the training. A surprise development! While we did not know ... the value for this merger? If we know the two products from the original branding are different, how ...
Sue Mizera - 09/03/2023 - 11:16
News: World’s first B2B Tiktok studio launches across the UK, US and Europe
know, though it might seem counterintuitive, that the audience is there; that brands can not just reach ...
David Rowlands - 02/03/2023 - 13:50
How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp
marketing approach of whitepapers and webinars can do that, sure. But as you know, its ability to cut ...
David Rowlands - 27/02/2023 - 15:13
‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)
up to stand out from the rest. They had ‘primping their brand’ in mind from the get-go, knowing full ...
Sue Mizera - 27/02/2023 - 15:39
News: Recent research sheds light on the state of PR in B2B
their organisation needs PR, but they don’t know why (45%) Their main PR priority is to raise their personal profile ...
David Rowlands - 08/02/2023 - 14:40
A new year, a new set of priorities: Tackling your 2023 budget
The impact of these events touch our personal and professional lives and it’s often hard to know what to do ... ridiculously obvious, but I’m often amazed how many people don’t really know what the biggest threats ... for a day, a week, or longer I recently became an EV owner, and while it’s great to know my daily drive isn’t ...
Oliver Budworth - 25/01/2023 - 14:36
Live reaction: Can ChatGPT write your B2B copy?
– I need to know, so I’m about to open ChatGPT for the first time. If you like, you can follow along to get ... an AI prompt that delivers good results, and knowing where to spot the weaknesses in AI-generated copy ...
David McGuire - 12/01/2023 - 14:34 - 1 comment
Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)
it is more nuanced to include humour, love, and emotional responses. The absolute key: to know your audience ... and what’s in it for them. Put yourself in their shoes Know-cold your audience, their interests, prejudices ...
Sue Mizera - 15/12/2022 - 08:40
Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022
the case, it certainly worked! I was on tenterhooks to know who had won. Well now the ceremony has taken ...
Joel Harrison - 15/12/2022 - 14:06
Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)
of persuasion is about establishing your authority to speak on the subject. Management knows you, they trust ...
Sue Mizera - 08/12/2022 - 10:09