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  1. How CogniClick can personalise your content for ABM success

    two formats that are designed for larger audiences and also facilitate personalisation: a live ... benchmark and an assessment format. Live benchmark: Cross-industry comparison The first of CogniClick’s ... large audience formats is a live benchmark: a set of questions on a hot topic within the B2B world. ...

    David Rowlands - 26/11/2021 - 14:56

  2. How to realise the full potential of sustainability marketing

    on sustainable brands, and research by Futerra shows 88% of all consumers want brands to help them live more ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. The B2B Marketing Awards 2021

    to make sure everyone knows about your trophy wins. You can find them here. You looked amazing! Re-live ...

    Jason Taylor - 22/11/2021 - 12:21

  4. Unconventional ways of getting customer insight

    interrogate and share customer insight. Live Chat conversation insight Moneypenny runs Live Chat- software ... give over the phone.  At Moneypenny, we found Live Chat transcripts an invaluable source of real-time ... this accurately and quickly- in other words, to turn conversations over Live Chat into readable data to mine ...

    Kate Cox - 15/11/2021 - 09:25

  5. The data and science you need to know when approaching ABM email marketing

    content and sales communications.”  Field trials: “This is where we test things under live fire: putting ...

    David Rowlands - 16/11/2021 - 09:39

  6. Four tips and tricks to think differently about content management and improve digital experiences

    through content management. We’re living in an experience-driven economy, where lasting, meaningful ...

    Kieron McCann - 10/11/2021 - 14:59

  7. The 360-degree customer view: What does it mean and how can you actually achieve it?

    going digital, no more live events, etc). Do you think these uncertain times can create an opportunity ...

    David Rowlands - 04/11/2021 - 11:22

  8. How to promote your B2B webinar like a pro: Expert advice from Adobe

    after the live event. Provide attendees with an on demand version to share with colleagues. No-show ... In a similar vein, live attendance to webinars is highest during these three days. Unlike emails, Adobe finds ... at the half an hour mark with 5-10 minutes for questions at the end. In terms of live attendance rate, Adobe ...

    David Rowlands - 01/11/2021 - 10:52

  9. Driving growth through CX

    correspondence history including any emails, texts, live chats, and simply anything and everything that customers ...

    James Frampton - 01/11/2021 - 10:02

  10. Taking the pulse of your brand and communications

    want to spend on them, you can’t live without them. The strongest brands communicate all the purpose ...

    Mercè Cozens - 27/10/2021 - 09:57


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