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  1. How CogniClick can personalise your content for ABM success

    this is not a comparative result, but rather detailed information on the client's own results. As Helen maintains, “a ...

    David Rowlands - 26/11/2021 - 14:56

  2. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    investment, taking the time to respond publicly to feedback is a great idea.  Be sure to maintain ...

    John Allen - 17/11/2021 - 08:39

  3. The data and science you need to know when approaching ABM email marketing

    emails were shorter and still performed well, Tim maintains that this is due to the emotional messaging ... There’s no data to support it,” Tim maintains, highlighting a clear link between the email format most ...

    David Rowlands - 16/11/2021 - 09:39

  4. How to approach your ABX strategy

    the data you already have “Having data isn’t everything,” Leanne maintains, “it needs to be put ... and close it, our job’s done,” Leanne maintains. This is especially true when it comes to ABX with sales ... on predicted buying behaviour. Endless supply of accounts: How to segment your accounts As Leanne maintains ...

    David Rowlands - 10/11/2021 - 10:57

  5. Universal identity resolution is a myth. It’s also a bad idea

    too much leverage in maintaining identity dislocation between key programmatic, CTV and social ...

    Ray Kingman - 05/11/2021 - 09:31

  6. How to promote your B2B webinar like a pro: Expert advice from Adobe

    doesn’t win the race when it comes to email. As Kate maintains, you have an average of two to eight ... to be engaging from the get-go, Kate maintains. So, how do you draw your audience in? Set your email strategy ... As Kate maintains, “when vendors send out a lot of emails without a solid strategy, it ends up that you ...

    David Rowlands - 01/11/2021 - 10:52

  7. ABM expert Robert Norum on how to run your ABM pilot

    maintains, intent platforms have become increasingly prevalent in ABM. They provide a means to track target ... programmes at scale. Beyond that, Robert maintains that strategy and account dictate what technology ... relatively obvious things marketers aspire to, Robert maintains. He outlines some of the softer benefits ...

    Lucy Gillman - 26/10/2021 - 16:39

  8. Kate Owen on how multifaceted ABM can be applied across higher education

    customers and our customers’ customers has to be the main objective,” Kate maintains. “Leveraging one-to-one ... in gross output for the economy. Looking at this with a specific student lens, Kate maintains, student ... maintains that the parental voice is an interesting factor to take into account when working ...

    David Rowlands - 19/10/2021 - 16:26

  9. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    going to change after these acquisitions, as Matt maintains, rather this move brings with it a renewed ... well as we grow.” This focus gives these acquisitions a unique advantage, he maintains, deviating from ... of the three agencies, and the same goes for any future acquisitions,” Matt maintains.  To zoom out further, ...

    Lucy Gillman - 08/10/2021 - 10:04

  10. Improving ecommerce efficiency with product information management workflows

    teams to work cohesively on a single project. If consistency and communication are maintained ...

    Nate Holmes - 04/10/2021 - 17:32

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