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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    in my experience, and one that we’ll elaborate here in more detail. Findings from these cases revealed ...

    Sue Mizera - 09/03/2023 - 11:16

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    but not reveal their identities. Case study 1: A national telecom bought for a ’record price’ The company ...

    Sue Mizera - 27/02/2023 - 15:39

  3. Simon Edward CMO video part 2 form

    marketing leader and IBM CMO, Simon Edward. Here, Simon brings his 30+years experience to reveal some ...

    scotty - 21/02/2023 - 10:58

  4. A new year, a new set of priorities: Tackling your 2023 budget

    into it and the more honest you are, the more it will reveal and the more you’ll get out of it.  2. Analyse your 4Ps ...

    Oliver Budworth - 25/01/2023 - 14:36

  5. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    However, I couldn’t reveal the winner, because the scores and the overall verdict had remained confidential ... place, and the winners revealed, I’m (finally!) at liberty to say a few words about the very worthy ...

    Joel Harrison - 15/12/2022 - 14:06

  6. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    reveal. Channelling the 21C? Anticipating SDT theory? We leave this to you to decide. Aristotle’s point ... was that an audience will relish the fact that they were clever enough to figure it out, and the reveal ...

    Sue Mizera - 15/12/2022 - 08:40

  7. In Web 3.0 terms, today is 1995

    to know and do about it today? Here's what I learned: Tom Head reveals the skeleton of Web 3.0, ...

    Joel Harrison - 10/11/2022 - 16:43

  8. Does ESG get the gold standard for B2B at the DMA Awards?

    a secret, only to be revealed at the Awards Ceremony on Tuesday 6th of December. As ever, it promises ... trend: ESG The DMA is preparing to reveal its B2B winners for 2022- but will an ESG campaign be amongst ...

    Joel Harrison - 18/10/2022 - 13:28

  9. Online marketplaces – Threat or opportunity for B2B vendors?

    as a shock to anyone when the latest B2B Vendor Series guide revealed that buyers found marketplaces more ...

    Kieron McCann - 24/10/2022 - 09:46

  10. The importance of brand personality in B2B – and how to find yours

    on to something. Case study: brand personality reveals surprising implications for business strategy and portfolio ... deliver, however, remain more or less interchangeable.  A bonus insight the project revealed the importance ...

    Sue Mizera - 25/08/2022 - 14:16


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